Sr. Specialist, Global Products Marketing, Presource®

$67,500 - $95,000/Yr

Cardinal Health - Richmond, VA

Full-time - Mid Level

Richmond, VA

Merchant Wholesalers, Nondurable Goods

About the position

The Sr Specialist, Product and Solutions Marketing plays a crucial role in supporting the Medical Segment Solutions business at Cardinal Health, specifically focusing on the Presource® Products and Services franchise. This position is integral to the development and commercialization of a diverse portfolio that includes Chemotherapy, Dental, Fluid Management, Lab, Organ Procurement, and Veterinary kits. The Presource® Products and Services franchise is dedicated to delivering insight-driven procedural solutions and products that enable customers to enhance efficiencies in patient care. The products managed in this role involve the aggregation and delivery of procedure-specific bundles that contain essential disposable intraoperative supplies for various surgical or medical procedures. With over 18 kit product categories, 17+ GPO contracts, and more than 36,000 finished good SKUs, Presource® ships over 83 million units of product annually. In this role, you will be responsible for both upstream and downstream strategies for various procedural product portfolios. This includes planning and coordinating logistics for conferences, congresses, and events aimed at increasing product and brand awareness. You will prepare new product information, negotiate event space, determine event agendas, and coordinate marketing efforts for these events. Additionally, you will manage program budgets and measure lead generation resulting from these events. Your expertise will be essential in developing strategies and results for procedural kit portfolios, conducting market analysis, and making product recommendations based on market trends and customer needs. You will also serve as a procedural/product expert for assigned product lines, ensuring that Cardinal Health remains competitive in the market.

Responsibilities

• Develop and drive strategy and results for the procedural kit portfolios.
• Responsible for upstream and downstream activities including procedural assessment and insight development, creation and global commercialization of products.
• Demonstrate basic marketing and product management disciplines necessary for building business plans, product plans, and roadmaps.
• Analyze and make product recommendations based on market trends, customer needs, and competitive positioning for targeted segments and channels.
• Translate market and customer needs across multiple channels into clearly defined product requirements and product line strategy.
• Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with clinical staff.
• Manage the product life cycle of a product line or a portfolio of product lines from discovery and innovation to new product planning, new product introduction, post-launch product management, and product retirement.
• Develop the product strategy for the product line(s), working with cross-functional teams.
• Identify and remain current on market trends. Determine product lifecycle implications and make decisions to drive market competitiveness and to achieve sustainable economic success.
• Execute projects to drive penetration of Cardinal branded products.
• Serve as a procedural/product expert for assigned product lines.

Requirements

• 2-4 years of experience in product marketing or related field, preferred.
• Bachelor's degree in a related field, or equivalent work experience, preferred.
• Ability to travel up to 10%.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs