Sr. Specialist, Global Products Marketing, Presource®

$67,500 - $95,000/Yr

Cardinal Health - Boston, MA

Full-time - Mid Level

Boston, MA

Merchant Wholesalers, Nondurable Goods

About the position

The Sr Specialist, Product and Solutions Marketing plays a crucial role in supporting the Medical Segment Solutions business at Cardinal Health, specifically focusing on the Presource® Products and Services franchise. This position is integral to the development and commercialization of a diverse portfolio that includes Chemotherapy, Dental, Fluid Management, Lab, Organ Procurement, and Veterinary kits. The Presource® Products and Services franchise is dedicated to delivering insight-driven procedural solutions and products that enable customers to enhance efficiencies in patient care. The primary product managed in this role is the aggregation and delivery of procedure-specific bundles, which contain all necessary disposable intraoperative supplies for various surgical or medical procedures. The Presource® line encompasses over 18 kit product categories, 17+ GPO contracts, and more than 36,000 finished good SKUs, with an impressive shipping volume of over 83 million units annually. In this role, the Sr Specialist is responsible for both upstream and downstream marketing strategies for the procedural portfolio. This includes planning and coordinating logistics for conferences, congresses, and events aimed at increasing product and brand awareness. The position involves preparing new product information, negotiating event space, determining event agendas, and coordinating marketing efforts for these events. Additionally, the role requires managing program budgets and measuring lead generation resulting from these events. The Sr Specialist will also analyze market trends, customer needs, and competitive positioning to make informed product recommendations and drive the overall strategy for the procedural kit portfolios. This position reports directly to the Sr. Manager, Global Product Marketing.

Responsibilities

• Develop and drive strategy and results for the procedural kit portfolios.
• Responsible for upstream and downstream activities including procedural assessment and insight development, creation and global commercialization of products.
• Demonstrate basic marketing and product management disciplines necessary for building business plans, product plans, and roadmaps.
• Analyze and make product recommendations based on market trends, customer needs, and competitive positioning for targeted segments and channels.
• Translate market and customer needs across multiple channels into clearly defined product requirements and product line strategy.
• Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with clinical staff.
• Manage the product life cycle of a product line or a portfolio of product lines from discovery and innovation to new product planning, new product introduction, post-launch product management, and product retirement.
• Develop the product strategy for the product line(s), working with cross-functional teams.
• Identify and remain current on market trends. Determine product lifecycle implications and make decisions to drive market competitiveness and to achieve sustainable economic success.
• Execute projects to drive penetration of Cardinal branded products.
• Serve as a procedural/product expert for assigned product lines.

Requirements

• 2-4 years of experience in product marketing or related field, preferred.
• Bachelor's degree in a related field, or equivalent work experience, preferred.
• Ability to travel up to 10%.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs