Cardinal Health - Washington, DC
posted 3 months ago
The Sr Specialist, Product and Solutions Marketing plays a crucial role in supporting the Medical Segment Solutions business at Cardinal Health, specifically focusing on the Presource® Products and Services franchise. This position is integral to the development and commercialization of a diverse portfolio that includes Chemotherapy, Dental, Fluid Management, Lab, Organ Procurement, and Veterinary kits. The Presource® Products and Services franchise is dedicated to delivering insight-driven procedural solutions and products that enable customers to enhance efficiencies in patient care. The primary product managed in this role is the aggregation and delivery of procedure-specific bundles, which contain all necessary disposable intraoperative supplies for various surgical or medical procedures. With over 18 kit product categories, 17+ GPO contracts, and more than 36,000 finished good SKUs, Presource® ships over 83 million units of product annually. In this role, you will be responsible for both upstream and downstream strategies for the procedural portfolio of products. This includes planning and coordinating logistics for conferences, congresses, and events aimed at increasing product and brand awareness. You will prepare new product information, negotiate event space, determine event agendas, and coordinate marketing efforts for these events. Additionally, you will manage program budgets and measure lead generation resulting from these events. Your expertise will be essential in developing strategies and results for the procedural kit portfolios, conducting market analysis, and making product recommendations based on customer needs and competitive positioning. You will also be expected to manage the product life cycle from discovery and innovation through to product retirement, ensuring that Cardinal Health's products remain competitive and economically viable in the market.