Cardinal Health - Olympia, WA
posted 3 months ago
The Sr Specialist, Product and Solutions Marketing plays a crucial role in supporting the Medical Segment Solutions business at Cardinal Health, specifically focusing on the Presource® Products and Services franchise. This position is integral to the development and commercialization of a diverse portfolio that includes Chemotherapy, Dental, Fluid Management, Lab, Organ Procurement, and Veterinary kits. The Presource® Products and Services franchise is dedicated to delivering insight-driven procedural solutions and products that enable customers to enhance efficiencies in patient care. The primary product managed in this role is the aggregation and delivery of procedure-specific bundles, which contain the necessary disposable intraoperative supplies for various surgical or medical procedures. With over 18 kit product categories, 17+ GPO contracts, and more than 36,000 finished good SKUs, Presource® ships over 83 million units of product each year, making it a significant contributor to Cardinal Health's offerings. In this role, the Sr Specialist is responsible for both upstream and downstream strategies for the procedural portfolio of products. This includes planning and coordinating logistics for conferences, congresses, and events aimed at increasing product and brand awareness. The position involves preparing new product information, negotiating event space, determining event agendas, coordinating marketing efforts, and managing program budgets. Additionally, the role requires measuring lead generation resulting from these events, ensuring that marketing efforts translate into tangible business results. The Sr Specialist will also engage in various marketing and product management disciplines necessary for building comprehensive business plans, product plans, and roadmaps. This includes analyzing market trends, customer needs, and competitive positioning to make informed product recommendations. The role demands a proactive approach to gaining insights into competitors and their offerings, as well as understanding changing clinical practices through direct observation and interaction with clinical staff. Managing the product life cycle from discovery and innovation to post-launch management and retirement is a key responsibility, as is developing product strategies in collaboration with cross-functional teams. The Sr Specialist will also be expected to identify and stay current on market trends, making decisions that drive market competitiveness and sustainable economic success.