Verisk Analytics - Jersey City, NJ
posted 2 months ago
We are seeking a Marketing Operations professional with extensive experience in Salesforce to join our dynamic Marketing Operations team. This role is pivotal in managing all lead and campaign record processes, ensuring that our marketing strategies align with the business's needs. The ideal candidate will have a proven track record in lead management processes, particularly within enterprise environments, and will work closely with cross-functional stakeholders to enhance our marketing operations. In this position, you will be responsible for monitoring lead routing accuracy and ensuring that key data points are populated correctly. You will collaborate with marketing and sales teams to refine and translate business needs into effective lead processes. Your role will also involve working with sales operations and IT to implement necessary changes in system setups and processes, ensuring data hygiene and proper lead data flow between applications, especially focusing on the integration between Eloqua and Salesforce. You will maintain comprehensive documentation on processes, configurations, and workflows for reference and training purposes. Proactively identifying and resolving technical issues, including system errors and data discrepancies, will be a key part of your responsibilities. Additionally, you will partner closely with sales and sales enablement teams to ensure that lead-to-opportunity processes are adhered to by all teams involved. Your analytical skills will be crucial as you consistently evaluate all milestones of the lead workflow process, recommending improvements to enhance efficiency and effectiveness. As a subject matter expert in Salesforce for marketing, you will assist with the evaluation, integration, and implementation of new and existing marketing technologies. Educating team members and stakeholders on Salesforce lead and campaign best practices will also be part of your role, ensuring that our marketing operations are optimized for success.