St. Jude ALSAC - Memphis, TN

posted 4 days ago

Full-time - Mid Level
Hybrid - Memphis, TN
Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Sr. Specialist Sustainer is responsible for the strategic and logistical management of day-to-day revenue generation, execution, performance, expense management, and trend analysis for Mass Marketing's monthly donor audience. This role collaborates closely with cross-divisional teams and external vendors to ensure alignment with Mass Marketing and ALSAC's Strategic Plans.

Responsibilities

  • Develop and execute multichannel strategies aimed at converting, increasing value, and retaining the monthly donor audience.
  • Manage marketing campaigns across digital, email, telefunding/mobile, and direct mail channels to cultivate sub-segments of the monthly donor audience.
  • Ensure both short-term and long-term objectives are met by driving maximum performance and growth.
  • Conduct detailed analyses of recent and past results, including ongoing assessments of revenue and expenses.
  • Support budget and forecasting exercises to track performance and inform strategic decisions.
  • Monitor and analyze the effectiveness of new and existing strategies.
  • Utilize historical data, recent results, and future projections to develop and implement targeted marketing efforts, increasing fundraising and donor engagement.
  • Maintain collaborative partnerships with key stakeholders inside and outside the organization.
  • Outline tactics to internal stakeholders to ensure deadlines are met, goals are achieved, and stakeholders are equipped to address donor questions and feedback.
  • Negotiate priorities and timelines diplomatically, maintaining composure and production quality under pressure.
  • Work with other teams to ensure audience selection, content, and creative elements align with overall strategy.
  • Review campaign materials for compliance with legal, bank, and USPS guidelines, ensuring adherence to mass marketing best practices and St. Jude messaging standards.
  • Implement cost-saving measures to maximize return on investment (ROI).
  • Approve program costs to ensure expenses align with the budget prior to production sign-off.
  • Participate in key organizational initiatives as assigned by the Mass Marketing leadership team.
  • Demonstrate expertise in marketing strategy development and detailed project management.
  • Implement new program strategic initiatives as established by Mass Marketing senior management.

Requirements

  • Thorough knowledge of mass marketing best practices to ensure brand integrity.
  • Experience with emerging marketing platforms and channels.
  • Comfort in a test-and-learn environment with a demonstrated growth mindset.
  • Agility and ability to operate in ambiguous situations with excellent attention to detail.
  • Proven experience in strategy development and cross-functional collaboration within a high-performance work environment.
  • Strong communication skills, both written and verbal, for internal and external relations.
  • Excellent command of English spelling, grammar, and usage.
  • Ability to understand and execute complex verbal or written instructions.
  • Proficiency in marketing communications and rhetorical tools.
  • Strong typing skills and general knowledge of purchasing and inventory control.
  • Demonstrated bias for action with problem-solving skills and innovative solution development.
  • Bachelor's Degree and a minimum of 4-5 years of experience in mass marketing or fundraising.

Benefits

  • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
  • 401K Retirement Plan with 7% Employer Contribution
  • Exceptional Paid Time Off
  • Maternity / Paternity Leave
  • Infertility Treatment Program
  • Adoption Assistance
  • Education Assistance
  • Enterprise Learning and Development
  • And more
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