Sr. Technical Product Marketing Manager

$112,000 - $176,000/Yr

FICO

Full-time - Mid Level

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Sr. Technical Product Marketing Manager at FICO is responsible for driving the success of the FICO Platform by effectively communicating its technical capabilities, value propositions, and competitive advantages. This role involves collaborating with various teams to develop go-to-market strategies, messaging, and positioning for the product, ensuring alignment with customer needs and market demands.

Responsibilities

• Support the development of compelling messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product features and customer needs.
• Work with the market insights team on market research and competitive analysis to identify key differentiators and opportunities for differentiation.
• Create high-quality technical content to support product marketing initiatives, including whitepapers, datasheets, demo scripts, case studies, and technical presentations.
• Design, build, and maintain product demos that showcase FICO Platform's value in addressing key customer challenges, customizing demos to target specific use cases or industries.
• Translate complex technical concepts into clear and concise messaging that resonates with both technical and non-technical audiences.
• Work closely with the marketing and design teams to develop visually engaging collateral that effectively communicates the value of FICO Platform.
• Serve as the SME for FICO Platform, working closely with product management and architecture teams to deeply understand FICO Platform's capabilities.
• Understand how FICO Platform fits into a customer's overall environment and communicate how customers can expand their use cases.
• Support the development of technical sales enablement materials such as product guides, training presentations, and demos to enhance sales effectiveness and drive revenue growth.
• Conduct training sessions and workshops to educate sales representatives on product features, competitive positioning, and objection handling.

Requirements

• Bachelor's degree in computer science, business, engineering, or a related field; technical degree is a plus.
• Some experience in B2B technology company either in product marketing, technical marketing, technical sales, or product management.
• Strong technical aptitude and ability to understand and articulate complex technical concepts.
• Experience with AI in the context of B2B SaaS.
• Excellent written and verbal communication skills, with the ability to distill technical information into clear and compelling messaging.
• Ability to collaborate effectively with cross-functional teams.

Nice-to-haves

• Loves hands-on technical work.
• Extra Credit: #favorite marketing journal, blog, technical resource or book on your resume.

Benefits

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.