Sr. Technical Product Marketing Manager

$112,000 - $176,000/Yr

Isaac - Wichita, KS

Full-time - Mid Level

Wichita, KS

501-1,000 employees

Accommodation

About the position

FICO is seeking a highly motivated Technical Product Marketing Manager to support the success of the FICO Platform by effectively communicating its technical capabilities, value propositions, and competitive advantages. This role involves driving go-to-market strategies, messaging, and positioning for one of FICO's strategic offerings, requiring collaboration with product management, sales, and marketing teams to demonstrate the platform's value to key market segments.

Responsibilities

• Support the development of compelling messaging and positioning for FICO Platform tailored to different target audiences.
• Collaborate with product management, sales, and cross-functional teams to align messaging with product features and customer needs.
• Work with the market insights team on market research and competitive analysis to identify key differentiators.
• Create high-quality technical content including whitepapers, datasheets, demo scripts, case studies, and presentations.
• Design, build, and maintain product demos that showcase FICO Platform's value.
• Translate complex technical concepts into clear messaging for both technical and non-technical audiences.
• Develop visually engaging collateral in collaboration with marketing and design teams.
• Serve as the Subject Matter Expert (SME) for FICO Platform, understanding its capabilities and customer use cases.
• Support the development of technical sales enablement materials to enhance sales effectiveness.
• Conduct training sessions and workshops for sales representatives.

Requirements

• Bachelor's degree in computer science, business, engineering, or a related field; technical degree is a plus.
• Some experience in a B2B technology company in product marketing, technical marketing, technical sales, or product management.
• Strong technical aptitude and ability to articulate complex technical concepts.
• Experience with AI in the context of B2B SaaS.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.

Nice-to-haves

• Experience in creating technical content for marketing initiatives.
• Familiarity with market research and competitive analysis.

Benefits

• Highly competitive compensation and rewards programs.
• An inclusive culture reflecting core values.
• Opportunities for professional development and learning experiences.
• Work/life balance and employee resource groups.
• Social events to promote interaction and camaraderie.