Edb - Indianapolis, IN

posted 3 months ago

Full-time - Mid Level
Remote - Indianapolis, IN
1,001-5,000 employees
Food and Beverage Retailers

About the position

The Senior Technical Product Marketing Manager at EDB will spearhead the technical marketing initiatives for the company's innovative data platform, EDB Postgres AI. This role is pivotal in developing technical use cases and solutions that encompass reference architectures and demonstrations. The manager will also be responsible for crafting a comprehensive technical content strategy aimed at enhancing field enablement and driving demand generation activities. This includes producing a variety of assets such as blogs, tutorials, webinars, and other materials specifically designed for technical buyers, including developers and architects. Additionally, the role involves conducting competitive intelligence, which includes product comparisons and benchmarks, and creating assets to support product launches and partner solutions. Managing aspects of developer relations will also be a key responsibility. The ideal candidate will possess a profound understanding of the data infrastructure and AI markets, with a strong preference for expertise in PostgreSQL. This individual will leverage database capabilities to construct solutions for diverse workloads, including transactional processing, analytics, and AI applications. A thorough market knowledge of effective use cases and the technical personas responsible for implementing these solutions is essential. This unique blend of technical acumen and market insight will be utilized to create differentiated assets that yield measurable impacts through product launches, marketing campaigns, and field motions. The impact of this role will be significant, as the Senior Technical Product Marketing Manager will drive the technical content strategy for the EDB Postgres AI platform, fostering engagement and adoption among engineers, architects, data scientists, and other stakeholders. The manager will serve as the technical expert on the products, the market landscape, and the technical personas involved. Furthermore, this role will lead the strategy and execution of technical field enablement activities, ultimately driving revenue impact across sales and partner channels. Supporting the marketing team in developing demand generation programs by providing essential technical content will also be a critical aspect of this position.

Responsibilities

  • Lead technical marketing efforts for EDB's emerging data platform, EDB Postgres AI.
  • Develop technical use cases and solutions, including reference architectures and demos.
  • Create a technical content strategy to support field enablement and demand generation activities.
  • Produce blogs, tutorials, webinars, and other assets targeted at technical buyers including developers and architects.
  • Conduct competitive intelligence including product comparisons and benchmarks.
  • Create assets to support product launches and partner solutions.
  • Manage aspects of developer relations.
  • Drive engagement and adoption of the EDB Postgres AI platform among engineers, architects, and data scientists.
  • Serve as the technical expert on the products, market, and technical personas.
  • Lead strategy and execution of technical field enablement activities to drive revenue impact across sales and partner channels.
  • Support the marketing team in building demand generation programs by providing technical content.

Requirements

  • 7+ years' experience in technical marketing, developer advocacy, developer relations, sales engineering, solution architecture, or related roles.
  • Technical degree (e.g. B.S. in Computer Science) or equivalent professional experience.
  • Strong combination of technical and product marketing skills; knowledge about the market; and a deep understanding of developer and architect buyer personas.
  • Demonstrated ability to work cross-functionally across product, sales, and marketing to deliver results.
  • Excellent written communication and presentation skills.
  • Growth mindset.

Nice-to-haves

  • Deep knowledge of PostgreSQL, analytics, and AI technologies.
  • Proven success in driving initiatives for database, AI, analytics, and/or related offerings.
  • Experience with 0 to 1 launches and creating awareness and demand in an emerging market.

Benefits

  • Access to Modern Health for health and wellness tips and practices.
  • Wellness Fridays extending to December 2024.
  • Range of benefits and resources to promote a healthy work-life balance and wellness.
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