Sr. Vice President of Marketing - (Remote - US)

$275,000 - $290,000/Yr

Mediavine - New York, NY

Full-time - Executive

Remote - New York, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Vice President (SVP) of Marketing at Mediavine is a key executive role responsible for developing and executing comprehensive marketing strategies to enhance brand awareness and drive company growth. This position involves leading a team of marketing professionals, collaborating with cross-functional teams, and establishing strategic partnerships to contribute to revenue growth. The SVP will innovate marketing approaches, amplify Mediavine's voice in the industry, and ensure alignment with the company's long-term goals.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with Mediavine's vision for growth.
• Lead targeted marketing initiatives to enhance brand awareness and drive revenue growth.
• Collaborate with cross-functional teams to integrate successful marketing strategies and enhance customer experience.
• Lead a high-performing marketing team, fostering a culture of innovation and collaboration.
• Maintain and evolve the company's brand identity, ensuring consistency across all channels.
• Drive marketing initiatives across various channels to increase brand visibility and generate leads.
• Lead media relations efforts and manage relationships with press and industry partners.
• Develop integrated marketing and communication strategies for target audiences.
• Develop and execute an events strategy to engage target audiences and drive leads.
• Collaborate with stakeholders to develop go-to-market strategies for new products and features.
• Manage the annual marketing budget and ensure optimal allocation of resources.
• Establish metrics to assess the effectiveness of marketing campaigns and provide actionable insights.
• Contribute to Mediavine's position as a thought leader through strategic content creation and speaking engagements.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Advanced degree preferred.
• 15+ years of relevant and progressive experience in Marketing, Sales, Partnerships or related GTM roles.
• 10+ years of experience in Technology, Media, Advertising Services or Ad Technology preferred.
• 5+ years of successful experience in VP or higher level role.
• Proven success in leading high-performing marketing teams (5+ members) in dynamic environments.
• Strong understanding of the digital media landscape and online marketing best practices.
• Demonstrated success in building and maintaining relationships with stakeholders.
• Ability to manage multiple marketing initiatives and set measurable performance targets.
• Hands-on experience in developing messaging and positioning strategies.
• Exceptional written and verbal communication skills.
• Experience as an in-person and virtual speaker for industry events.
• Proficiency in Google Suite and familiarity with CRM tools such as HubSpot or Salesforce.
• Strong leadership skills with a focus on team development.

Benefits

• 100% remote
• Comprehensive benefits including Health, Dental, Vision and 401k match
• Generous paid time off
• Wellness and Home Office Perks
• Up to 12 weeks of paid Parental Leave
• Inclusive Family Forming Benefits
• Professional development opportunities
• Travel opportunities for teams and industry events