Staff Content Designer Hot Job San Francisco, California Department Product Design

$180,000 - $200,000/Yr

Lifeattinder - San Francisco, CA

Full-time - Senior

Hybrid - San Francisco, CA

About the position

The Lead Content Designer at Tinder will play a crucial role in redefining online dating for Gen Z and enhancing user connections globally. This position involves driving content design across various app touchpoints, collaborating with a diverse team to craft and refine communication strategies that align with Tinder's mission. The role emphasizes innovation in content design, ensuring consistency and inclusivity while leveraging data and user research to optimize user experience.

Responsibilities

• Solve complex problems using design thinking to create human-centered solutions and brand-aligned storytelling.
• Translate intricate features into clear, actionable in-product flows and text for UI elements, notifications, and error messages.
• Develop and maintain in-app content strategies and content guidelines for cross-functional use.
• Continuously test and refine content and designs based on user feedback and data insights.
• Oversee various product design initiatives, ensuring successful execution through collaboration with product management, design, operations, research, marketing, and engineering teams.
• Drive cross-team strategic initiatives, fostering innovation and enhancing user engagement.
• Demonstrate high emotional intelligence and strategic thinking in writing, ensuring the Tinder voice remains clear, concise, and functional.

Requirements

• 7+ years of experience crafting compelling experiences and content in digital product companies, agencies, or tech startups, with a strong portfolio in UX writing and digital storytelling.
• Expertise in designing content for diverse, global audiences, adapting messaging to cultural nuances.
• Experience in writing for user-facing mobile apps, engaging users through concise and impactful messaging.
• Skill in strategically planning content roadmaps and developing test plans to optimize content strategies using data-driven insights.
• Proficiency with key design and collaboration tools (especially Figma), experience or interest in building products and creating content with AI/LLMs, and effective teamwork in multidisciplinary environments.
• Strong presentation skills, capable of articulating copy decisions and advocating for content choices that enhance product value and user engagement.

Nice-to-haves

• Experience with AI/LLMs in content creation.
• Familiarity with user research methodologies.

Benefits

• Unlimited PTO (with no waiting period)
• 10 annual Wellness Days
• Time off to volunteer and charitable donations matched up to $15,000 annually
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%
• Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents)
• Family forming benefits and Milk Stork access
• Mentorship through the MentorMatch program
• Access to 6,000+ online courses through Udemy
• Annual $3,000 stipend for professional development
• Access to mental health support via Modern Health, BetterHelp, and Insight Timer
• Paid concierge medical membership
• Pet insurance
• Fitness membership subsidy
• Commuter subsidy
• Free subscription to Tinder Gold