Staff Content Designer

$185,000 - $200,000/Yr

Match Group - San Francisco, CA

Full-time - Senior

Hybrid - San Francisco, CA

Personal and Laundry Services

About the position

The Staff Content Designer at Match Group will play a crucial role in redefining online dating for Gen Z and enhancing global connections through innovative content design. This position involves collaborating with a diverse team to craft and refine user communication across multiple app touchpoints, ensuring a cohesive and engaging user experience. The role focuses on developing large-scale content strategies that align with Tinder's mission, utilizing data and user research to optimize content effectiveness and maintain accessibility standards.

Responsibilities

• Solve complex problems using design thinking to create human-centered solutions and brand-aligned storytelling.
• Translate intricate features into clear, actionable in-product flows and text for UI elements, notifications, and error messages.
• Develop and maintain in-app content strategies and content guidelines for cross-functional use.
• Continuously test and refine content and designs based on user feedback and data insights.
• Oversee various product design initiatives, ensuring successful execution through collaboration with product management, design, operations, research, marketing, and engineering teams.
• Drive cross-team strategic initiatives, fostering innovation and enhancing user engagement.
• Demonstrate high emotional intelligence and strategic thinking in writing, ensuring the Tinder voice is clear, concise, and empathetic.

Requirements

• 7+ years of experience crafting compelling experiences and content in digital product companies, agencies, or tech startups.
• Strong portfolio in UX writing and digital storytelling.
• Expertise in designing content for diverse, global audiences, adapting messaging to cultural nuances.
• Experience in writing for user-facing mobile apps, engaging users through concise and impactful messaging.
• Skill in strategically planning content roadmaps and developing test plans to optimize content strategies using data-driven insights.
• Proficiency with key design and collaboration tools, especially Figma.
• Experience or interest in building products and creating content with AI/LLMs.
• Strong presentation skills and ability to advocate for content choices that enhance product value and user engagement.

Nice-to-haves

• Experience in product management.
• Leadership experience in multidisciplinary environments.

Benefits

• Commuter assistance
• Paid parental leave
• Employee stock purchase plan
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching
• Volunteer time off
• Pet insurance