Staff Content Designer

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Intuit's Consumer Group, we believe that taxes, finances, and fun can coexist, and we are at the forefront of this intersection through our design and content efforts. As a Staff Content Designer, you will play a pivotal role in shaping the voice of TurboTax, crafting engaging and effective content that resonates with millions of customers. Your work will be visible on the TurboTax homepage, landing pages, and throughout the product onboarding experience, where you will help create the best front-door experiences for our users. In this role, you will leverage your expertise in UI content creation to develop concepts and messaging that drive customer engagement and conversion. You will be responsible for conducting A/B tests, mapping conversations, and building dynamic customer flows that not only solve customer problems but also contribute to the business's revenue goals. Your ability to master the TurboTax tone, style, and voice will be essential as you collaborate with product designers, researchers, and product managers in a high-intensity, deadline-driven environment. You will be expected to think strategically, articulate your design choices, and embrace AI technologies to enhance your contributions. Your strong strategic mindset will allow you to collaborate effectively with partners and contribute beyond just the words on the page. With 7-8+ years of industry experience, you will establish yourself as a thought leader in content strategy, mentoring and guiding other content designers to deliver exceptional work. Your responsibilities will include translating business needs into clear, actionable copy, ensuring compliance with style and legal guidelines, and participating in the broader design and content communities at Intuit.

Responsibilities

• Establish yourself as a thought leader in content strategy; influence, mentor, and guide other content designers to deliver the best work of their lives.
• Translate business needs into clear, engaging, actionable copy for A/B web page tests, onboarding and product flows, and other web properties.
• Work collaboratively with product managers to solve customer problems by leveraging data, customer insights, and industry best practices.
• Research, conceptualize, write, proofread, and edit copy for various web properties.
• Handle special projects as needed, ensuring copy aligns with design and business requirements.
• Understand sitemaps, wireframes, conversation mapping, and other similar documents and write to their needs.
• Ensure copy is compliant with published style and legal guidelines.
• Deliver on deadline in a fast-paced environment.
• Participate in the broader design and content communities at Intuit and influence across business units.

Requirements

• 7-8+ years of industry experience in content design or related fields.
• Bachelor's degree or equivalent experience; equivalent experience will be considered.
• Strong strategic mindset that allows for effective collaboration with partners.
• Demonstrated experience with web writing for e-commerce sites; agency experience is a plus.
• Familiarity with generative AI and its application to increase efficiency and scale content functions.
• Strong conceptual, marketing, and writing skills.
• Experience with A/B testing and its application to drive improved page performance.
• Ability to grasp technical concepts and quickly understand the platform's impact on designs.
• Ability to self-manage multiple high-level projects and work within tight deadlines.
• Ability to generate, articulate, and present creative concepts and strategies to peers and internal constituents.
• Comfortable receiving, responding to, and incorporating feedback.
• Good understanding of SEO and its application in content creation.
• Ability to understand and apply business data and analytics to influence creative decisions.
• Familiarity with Figma is a plus.

Nice-to-haves

• Experience in a high-intensity, productive, deadline-driven environment.
• Ability to quickly familiarize with brand goals and integrate them into actionable copy.
• Understanding of web and app production processes.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities
• Employee discount programs