Staff Content Designer

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Intuit's Consumer Group, we believe that taxes, finances, and fun can coexist, and we are at the forefront of this intersection through our design and content efforts. As a Staff Content Designer, you will play a pivotal role in shaping the voice of TurboTax, crafting engaging and effective content that resonates with millions of customers. Your work will be visible on the TurboTax homepage, landing pages, and throughout the product onboarding experience, where you will help create the best front-door experiences for our users. In this role, you will leverage your extensive experience in creating concepts and content for website UI, focusing on messaging, A/B testing, landing pages, and conversation mapping. You will be responsible for driving revenue and conversion while solving customer problems through your design choices. Your ability to master and apply the TurboTax tone, style, structure, and voice will be crucial, as will your understanding of usage, space, strategy, media, and brand. Collaboration is key; you will work closely with product designers, researchers, product managers, and other content designers in a high-intensity, deadline-driven environment. You will also be expected to think strategically, articulate your design choices, and embrace AI to enhance your contributions. Your strong strategic mindset will allow you to collaborate effectively with partners and contribute beyond just the words on the page. With a focus on continuous improvement, you will analyze performance metrics to iterate and optimize your work, ensuring that it meets both user needs and business goals. As a thought leader in content strategy, you will influence and mentor other content designers, translating business needs into clear, engaging, and actionable copy for various web properties. Your responsibilities will include researching, conceptualizing, writing, proofreading, and editing copy, while ensuring compliance with style and legal guidelines. You will participate in the broader design and content communities at Intuit, influencing across business units and contributing to the overall success of our content initiatives.

Responsibilities

• Establish yourself as a thought leader in content strategy and mentor other content designers.
• Translate business needs into clear, engaging, actionable copy for A/B web page tests, onboarding, and product flows.
• Collaborate with product managers to solve customer problems using data, customer insights, and industry best practices.
• Work with internal and external resources to ensure copy and design work in concert to deliver the best user experience.
• Research, conceptualize, write, proofread, and edit copy for various web properties.
• Handle special projects as needed and ensure compliance with published style and legal guidelines.
• Understand sitemaps, wireframes, conversation mapping, and write to their needs.
• Ensure copy is compliant with published style and legal guidelines and deliver on deadline in a fast-paced environment.
• Participate in the broader design and content communities at Intuit and influence across business units.

Requirements

• 7-8+ years of industry experience in content design or related fields.
• Strong conceptual, marketing, and writing skills with a focus on web writing for e-commerce sites.
• Experience with A/B testing and how to use it to drive improved page performance.
• Ability to grasp technical concepts and quickly familiarize with the platform and its impact on designs.
• Strong understanding of SEO and how/when to apply it in content creation.
• Ability to understand and apply business data and analytics to influence creative decisions.
• Familiarity with Figma is a plus, but not mandatory.
• Bachelor's degree or equivalent experience.

Nice-to-haves

• Familiarity with generative AI and its application in content creation.
• Agency experience is a plus.
• Comfortable receiving, responding to, and incorporating feedback.

Benefits

• Competitive salary range of $134K - $170K per year.
• Opportunities for professional development and career growth.
• Collaborative and innovative work environment.
• Access to cutting-edge tools and technologies.