Staff Marketing Operations Manager

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Staff Marketing Operations Manager will play a critical role within Intuit's Consumer Group Digital Activation Team, focusing on the end-to-end process of data discovery, onboarding, and quality management. This position is essential for enabling data-driven marketing campaigns through effective data management and collaboration with cross-functional teams. The role requires a strong technical background in marketing data, analytics, and operational excellence to ensure the successful delivery of personalized marketing strategies.

Responsibilities

• Lead translation of marketing use cases to technical data requirements.
• Partner with Digital Activation Operations Team to understand marketing channel use cases and translate into technical data requirements to enable data ingestion process.
• Drive clear understanding, documentation & communication of business requirements.
• Drive data discovery process to identify data sources with entity stewards.
• Investigate and confirm ownership of marketing attributes by navigating Intuit data registrar and/or proactively set up meetings with various potential source owners to gain ownership alignment.
• Drive data implementation discussions with source teams if data is not readily available to consume.
• Determine accurate & clean data source for each new data request.
• Create SQL data specification / queries based on source / use case requirements to enable shovel ready onboarding.
• Drive clarity around data derivation needs based on source and use case requirements.
• Coordinate across engineering teams to ensure clear handoff, SLAs and requirements for data requiring transformation / derivation.
• Manage data onboarding ingestion process across multiple pipelines and engineering teams.
• Lead implementation of self-serve data ingestion across multiple pipelines to marketing systems/platforms to enable audience creation for personalization campaigns.
• Verify newly onboarded data against the source data to ensure completion, freshness, and quality.
• Monitor data pipelines to ensure accurate and consistent data usage for marketing campaigns and targeting.
• Establish operational runbooks and documentation to increase overall rigor, and share best practices with partners to multiply data literacy.
• Provide support on data onboarding tools and processes to enable high caliber of operational efficiencies.
• Communicate progress, learnings, risks to senior management and the broader org.
• Be the subject matter expert and partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Requirements

• 5-7 years professional experience working with marketing data, onboarding/transformation data, managing movement of marketing data, marketing analytics (technical data analytics experience a plus).
• Must have experience in SQL and working with JSON files and data.
• Additional expertise in marketing technologies such as Adobe suite, customer data platforms, CRM automation platforms, data management platforms, advertising media (e.g., Google and Facebook).
• Experience in Jira is ideal.
• Strong quality control mindset.
• Ability to identify data issues and troubleshoot root causes and communicate risks to leaders.
• Ability to provide solutions to solve complex data problems.
• Highly technical, strong communicator, ability to mentor junior members of team, ability to work well across teams and various levels, highly organized & detail oriented.

Nice-to-haves

• Experience with Adobe suite is a big plus.
• Familiarity with customer data platforms and CRM automation platforms.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities