Staff Media Revenue Growth Analyst

$158,945 - $238,625/Yr

Babylist - Emeryville, CA

Full-time - Senior

Remote - Emeryville, CA

Administrative and Support Services

About the position

We are looking for a highly analytical Staff Media Revenue Analyst to join our Analytics team. In this role, you will support our rapidly growing advertising revenue business by shaping how we value and build our advertising products. You'll perform key data analyses, provide actionable insights, and drive decision-making for long-term growth. At Babylist, our product and strong user relationships make us valuable to brands looking to increase their awareness and sales. As a Staff Media Revenue Analyst, you'll lead strategic initiatives, influence decisions, and help improve how we communicate impact to advertising partners. This role requires a blend of strategic analytics, advertising industry expertise, and strong stakeholder management skills. You will report to the Senior Manager, Marketing Analytics.

Responsibilities

• Partner with the Site Monetization Product team and executive stakeholders to translate questions into structured analyses to inform which ad products to scale or build as part of our product roadmap
• Analyze advertising performance data, registry data, and market data to identify trends, and surface them to the Partnerships team to support insightful presentations for advertisers and internal stakeholders, providing clear feedback on campaign impact
• Collaborate with partners to define Media Revenue & Site Monetization KPIs, using reporting and proactive communication to track and manage progress
• Own the design and project management of data product development to support your work (e.g. data models, reports, analyses), with a focus on ensuring the longevity of the insights you produce on the business, the product, and user trends
• Partner with the Data / Analytics Engineering team to develop attribution models that optimize the performance of ads products and ensure our partners have the best possible ROI
• Build and maintain self-serve dashboards to help stakeholders monitor the performance of brand spend on Babylist
• Improve sales team and advertiser comprehension and adoption of measurement techniques through training and education
• Design and analyze A/B experiments to evaluate the impact of new ad products
• Work with large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Media Sales team that will drive growth
• Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & engagement with our ads platform
• Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution
• Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
• Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis

Requirements

• 7-10 years of relevant work experience
• University degree in a STEM related field
• Mastery in advanced analytics techniques and statistical knowledge
• Strong experience in SQL and Python
• 10+ years of experience in marketing analytics

Nice-to-haves

• External-facing experience with brand partners and performance marketers
• Ability to build relationships seamlessly with a diverse set of senior stakeholders
• Strong business and strategic sense
• Experience in shaping vague questions into well-defined analyses and data solutions
• Established track record of driving team excellence and elevating junior peers

Benefits

• Company paid medical, dental, and vision insurance
• Generous paid parental leave policy
• 401(k) with company match
• Flexible spending account
• Paid leave (including PTO and parental leave)
• Stipend to help set up your office
• Opportunities to connect with colleagues
• Support for physical, mental and emotional health, parenting, childcare, and financial planning