Staff Media Revenue Growth Analyst

$158,945 - $238,625/Yr

Babylist - Emeryville, CA

Full-time - Mid Level

Remote - Emeryville, CA

About the position

The Staff Media Revenue Analyst at Babylist plays a crucial role in supporting the company's advertising revenue business. This position involves conducting data analyses, providing actionable insights, and influencing decision-making to drive long-term growth. The analyst will collaborate with various teams to shape advertising products, communicate impact to partners, and ensure the effective use of data in driving business strategies.

Responsibilities

• Partner with the Site Monetization Product team and executive stakeholders to translate questions into structured analyses to inform which ad products to scale or build as part of our product roadmap.
• Analyze advertising performance data, registry data, and market data to identify trends and surface them to the Partnerships team for insightful presentations.
• Collaborate with partners to define Media Revenue & Site Monetization KPIs, using reporting and proactive communication to track and manage progress.
• Own the design and project management of data product development to support your work, focusing on ensuring the longevity of insights produced.
• Partner with the Data / Analytics Engineering team to develop attribution models that optimize ad product performance and ROI for partners.
• Build and maintain self-serve dashboards to help stakeholders monitor brand spend performance on Babylist.
• Improve sales team and advertiser comprehension and adoption of measurement techniques through training and education.
• Design and analyze A/B experiments to evaluate the impact of new ad products.
• Work with large datasets using SQL and scripting languages to surface actionable insights for the Media Sales team.
• Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution.
• Write code to effectively process, cleanse, and combine data sources, resulting in curated ETL datasets for the broader team.
• Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis.

Requirements

• 7-10 years of relevant work experience in marketing analytics.
• University degree in a STEM related field.
• Mastery in advanced analytics techniques and statistical knowledge.
• Strong experience in SQL and Python.
• 10+ years of experience in marketing analytics.

Nice-to-haves

• Experience with A/B testing and experimental design.
• Familiarity with advertising industry metrics and KPIs.
• Strong storytelling and communication skills with external-facing experience.

Benefits

• Company paid medical, dental, and vision insurance.
• Generous paid parental leave policy.
• 401(k) with company match.
• Flexible spending account.
• Paid time off (PTO) and parental leave.
• Stipend to help set up your office.