Staff Paid Social Manager

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Intuit Inc. is seeking a Paid Social Manager to develop and execute paid social campaigns, create custom landing pages, and optimize conversion rates. The role focuses on driving impactful full funnel campaigns that deliver strong ROI and actionable insights to achieve business results. The ideal candidate will have a strong analytical mindset and the ability to collaborate effectively with cross-functional teams and agency partners.

Responsibilities

• Create, execute and optimize communications paid social campaigns across channels including Facebook, Instagram, TikTok, YouTube, Snap, and X.
• Drive full funnel paid social campaigns focusing on engagement, traffic, lead generation, and conversions.
• Measure and optimize social media ad campaigns for lead generation, emphasizing ROI and conversion rates.
• Build and lead the execution of CRO strategy to drive acquisition, conversion, and retention.
• Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
• Partner with the audience team to leverage 1st and 3rd party data for targeting and insights.
• Develop and execute paid social test plans to drive incremental wins.
• Develop and deliver regular reports on campaign performance and recommendations for program optimizations.
• Support the management of outside agencies and program resources to effectively execute projects.
• Collaborate and effectively partner with cross-functional teams to drive success of shared goals.

Requirements

• A degree or diploma in marketing, communications, digital media or related field, or equivalent experience.
• 5-7 years' experience in an agency or corporate environment, preferably in consumer or tech, with direct experience in paid social and lead generation.
• Proven experience in social media advertising platforms such as Meta Ads Manager, TikTok Ads Manager, Snap Ads Manager, etc.
• Exceptional communication skills, both written and spoken.
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance and summarize key information for senior leaders.
• Passion for social media and analytics, with fluency in Facebook, Instagram, TikTok, YouTube, and emerging platforms.
• Ability to manage multiple tasks simultaneously, prioritize effectively, and navigate high-pressure situations.
• Strong problem-solving skills and ability to formulate an informed point of view and articulate it to key stakeholders.
• Proactive self-starter with a hunger to learn and collaborate across a broad range of stakeholders.
• Tableau experience is a plus.

Nice-to-haves

• Experience with Tableau.