Staff Paid Social Manager

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Paid Social Manager at Intuit is responsible for developing and executing paid social campaigns across various platforms to drive engagement, lead generation, and conversions. This role involves creating custom landing pages, optimizing campaign performance, and collaborating with internal teams and external agencies to achieve business results. The ideal candidate will possess strong analytical skills and a strategic mindset, enabling them to translate data insights into actionable strategies for continuous improvement.

Responsibilities

• Create, execute and optimize communications paid social campaigns across channels including Facebook, Instagram, TikTok, YouTube, Snap, and X.
• Drive full funnel paid social campaigns driving engagement, traffic, lead generation, and conversions.
• Measure and optimize social media ad campaigns for lead generation, focusing on ROI and conversion rates.
• Build and lead the execution of CRO strategy to drive acquisition, conversion, and retention.
• Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
• Partner with the audience team to leverage 1st and 3rd party data for targeting and insights.
• Develop and execute paid social test plans to drive incremental wins.
• Develop and deliver regular reports on campaign performance, and recommendations for program optimizations.
• Support the management of outside agencies and program resources to effectively execute projects.
• Collaborate and effectively partner with cross-functional teams to drive success of shared goals.

Requirements

• A degree or diploma in marketing, communications, digital media or related field. Equivalent experience will be considered.
• 5-7 years' experience in an agency or corporate environment, consumer or tech preferred; working directly in paid social and lead generation experience.
• Proven experience in social media advertising platforms, such as Meta Ads Manager, TikTok Ads manager, Snap Ads manager, etc.
• Exceptional communication skills (both written and spoken).
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders.
• Passion for all things social media and analytics, with experience and fluency in Facebook, Instagram, TikTok, YouTube and an early adopter of emerging platforms.
• The ability to manage multiple tasks simultaneously and successfully, prioritize effectively, and navigate high-pressure situations.
• Strong problem-solving skills.
• Ability to formulate an informed POV and clearly articulate it to key stakeholders.
• Proactive self-starting approach and hunger to learn.
• Demonstrated ability to partner and collaborate across a broad range of stakeholders.

Nice-to-haves

• Tableau experience a plus