Staff Paid Social Manager

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Intuit Inc. is seeking a Paid Social Manager to lead the strategy and execution of paid social campaigns, focusing on conversion rate optimization and lead generation. The role involves creating custom landing pages and analyzing campaign data to drive impactful results. The ideal candidate will have a strong background in social media marketing, analytics, and communication, and will work closely with internal teams and external agencies to achieve business objectives.

Responsibilities

• Create, execute and optimize communications paid social campaigns across channels including Facebook, Instagram, TikTok, YouTube, Snap, and X.
• Drive full funnel paid social campaigns focusing on engagement, traffic, lead generation, and conversions.
• Measure and optimize social media ad campaigns for lead generation, emphasizing ROI and conversion rates.
• Build and lead the execution of CRO strategy to drive acquisition, conversion, and retention.
• Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests, and other experimentation initiatives.
• Partner with the audience team to leverage 1st and 3rd party data for targeting and insights.
• Develop and execute paid social test plans to drive incremental wins.
• Develop and deliver regular reports on campaign performance and recommendations for program optimizations.
• Support the management of outside agencies and program resources to effectively execute projects.
• Collaborate with cross-functional teams to drive success of shared goals.

Requirements

• A degree or diploma in marketing, communications, digital media, or a related field; equivalent experience will be considered.
• 5-7 years' experience in an agency or corporate environment, preferably in consumer or tech, with direct experience in paid social and lead generation.
• Proven experience in social media advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and Snap Ads Manager.
• Exceptional communication skills, both written and spoken.
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance.
• Experience and fluency in Facebook, Instagram, TikTok, YouTube, and familiarity with emerging platforms.
• Ability to manage multiple tasks simultaneously and prioritize effectively in high-pressure situations.
• Strong problem-solving skills and ability to articulate informed points of view to stakeholders.
• Proactive self-starter with a hunger to learn.
• Tableau experience is a plus.

Nice-to-haves

• Experience with A/B testing and conversion optimization strategies.
• Familiarity with emerging social media platforms and trends.

Benefits

• Competitive salary range of $107K - $136K per year.
• Opportunities for professional development and growth within the company.