Staff Paid Social Manager

Intuit - Mountain View, CA

Full-time - Mid Level

Mountain View, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Intuit Inc. is seeking a Paid Social Manager to lead the strategy, execution, and optimization of paid social campaigns. This role focuses on building custom landing pages and enhancing conversion rates through data-driven insights. The ideal candidate will have a strong background in managing full funnel paid social campaigns, demonstrating the ability to analyze data and translate it into actionable strategies that drive business results.

Responsibilities

• Create, execute and optimize communications paid social campaigns across channels including Facebook, Instagram, TikTok, YouTube, Snap, and X.
• Drive full funnel paid social campaigns to enhance engagement, traffic, lead generation, and conversions.
• Measure and optimize social media ad campaigns for lead generation, focusing on ROI and conversion rates.
• Build and lead the execution of conversion rate optimization (CRO) strategy to drive acquisition, conversion, and retention.
• Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
• Partner with the audience team to leverage first and third-party data for targeting and insights.
• Develop and execute paid social test plans to drive incremental wins.
• Develop and deliver regular reports on campaign performance, along with recommendations for program optimizations.
• Support the management of outside agencies and program resources to effectively execute projects.
• Collaborate with cross-functional teams to drive success of shared goals.

Requirements

• A degree or diploma in marketing, communications, digital media, or a related field; equivalent experience will be considered.
• 5-7 years' experience in an agency or corporate environment, preferably in consumer or tech, with direct experience in paid social and lead generation.
• Proven experience in social media advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and Snap Ads Manager.
• Exceptional communication skills, both written and spoken.
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance and summarize key information for senior leaders.
• Passion for social media and analytics, with fluency in platforms like Facebook, Instagram, TikTok, and YouTube.
• Ability to manage multiple tasks simultaneously, prioritize effectively, and navigate high-pressure situations.
• Strong problem-solving skills and the ability to articulate informed points of view to key stakeholders.
• Proactive self-starter with a hunger to learn.
• Tableau experience is a plus.

Nice-to-haves

• Experience with emerging social media platforms.