Staff Paid Social Manager

Intuit - Mountain View, CA

Full-time - Mid Level

Mountain View, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Staff Paid Social Manager at Intuit will be responsible for developing and executing paid social campaigns, optimizing conversion rates, and managing custom landing pages. This role requires a strategic thinker with a strong analytical mindset to drive impactful full funnel campaigns that deliver strong ROI. The position involves collaboration with internal teams and external agencies to enhance lead generation and campaign performance through actionable insights.

Responsibilities

• Create, execute and optimize communications paid social campaigns across channels including Facebook, Instagram, TikTok, YouTube, Snap, and X.
• Drive full funnel paid social campaigns focusing on engagement, traffic, lead generation, and conversions.
• Measure and optimize social media ad campaigns for lead generation, emphasizing ROI and conversion rates.
• Build and lead the execution of CRO strategy to drive acquisition, conversion, and retention.
• Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
• Partner with the audience team to leverage 1st and 3rd party data for targeting and insights.
• Develop and execute paid social test plans to drive incremental wins.
• Develop and deliver regular reports on campaign performance and recommendations for program optimizations.
• Support the management of outside agencies and program resources to effectively execute projects.
• Collaborate and effectively partner with cross-functional teams to drive success of shared goals.

Requirements

• A degree or diploma in marketing, communications, digital media or related field, or equivalent experience.
• 5-7 years' experience in an agency or corporate environment, preferably in consumer or tech, with direct experience in paid social and lead generation.
• Proven experience in social media advertising platforms, such as Meta Ads Manager, TikTok Ads manager, Snap Ads manager, etc.
• Exceptional communication skills (both written and spoken).
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance and summarize key information for senior leaders.
• Passion for social media and analytics, with experience in Facebook, Instagram, TikTok, YouTube, and familiarity with emerging platforms.
• Ability to manage multiple tasks simultaneously, prioritize effectively, and navigate high-pressure situations.
• Strong problem-solving skills.
• Ability to formulate an informed point of view and clearly articulate it to key stakeholders.
• Proactive self-starting approach and eagerness to learn.
• Demonstrated ability to partner and collaborate across a broad range of stakeholders.
• Tableau experience is a plus.

Nice-to-haves

• Experience with emerging social media platforms.
• Familiarity with advanced analytics tools.

Benefits

• Competitive salary and performance bonuses.
• Health insurance coverage.
• 401(k) retirement savings plan with company matching.
• Paid time off and holidays.
• Professional development opportunities.