Staff Product Manager | Customer Growth - Remote USA (*Eligible States)

$164,204 - $190,000/Yr

The RealReal

Full-time - Senior

Remote

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The RealReal is seeking a Staff Product Manager to lead the Growth team, focusing on driving new customer acquisition and activation through data-driven marketing initiatives. This role involves managing product development from conception to execution, optimizing marketing spend, and collaborating with various teams to enhance the marketing data and technology strategy.

Responsibilities

• Lead a Product Management function focused on conceiving, building, and launching user-focused, high-quality products that grow our seller base.
• Work closely with engineering, design, and business leadership to define product vision and strategy across product areas, delivering tangible business outcomes.
• Execute efficiently in a fast-paced environment where change is constant and creativity is essential.
• Write technical requirements, manage technical backlogs, and prioritize new features versus tech debt.
• Collaborate with a full-stack engineering team to build products that eliminate workflow friction and improve employee experience.

Requirements

• 7+ years of Product Management experience with relevant experience in a growth and/or marketing technology role.
• Deep understanding of a wide range of marketing technologies and platforms including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management, and AI-driven solutions.
• Solid technical background with understanding and/or hands-on experience in software development and web technologies.
• Self-motivated and thrive in a fast-paced environment, working independently on multiple major initiatives.
• Proven ability to lead and influence cross-functional teams without formal authority.
• Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions and drive actions.
• Exceptional written and verbal communication skills, even in areas of high technical complexity.
• Demonstrated ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
• Proven track record of leading multiple squads and cross-functional teams.
• Actively mentors and develops product management talent.

Nice-to-haves

• Familiarity with optimizing conversion passback data and scores for ad platforms (Google, Meta, TikTok).
• Experience with AI/ML implementations.
• Experience with multi-touch attribution and media mix modeling.
• Experience working with Salesforce Marketing Cloud and Google Suite of Tools.
• Expertise in data privacy regulations and compliance.

Benefits

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• Unlimited Discretionary Time Off (DTO) and 10 Paid Company Holidays