Staff Product Marketing Manager, Database

Solarwinds - Austin, TX

Full-time

Hybrid - Austin, TX

Publishing Industries

About the position

The Staff Product Marketing Manager, Database at SolarWinds will lead the creative vision and storytelling for the database product portfolio, focusing on top-of-funnel marketing activities. This role involves collaboration with various teams to execute the Go-To-Market strategy, ensuring effective communication of complex technical messages to drive market awareness and revenue growth. The ideal candidate will thrive in a fast-paced, innovative environment and will be responsible for product positioning, thought leadership, product launches, demand generation, and sales enablement.

Responsibilities

• Refine the positioning and messaging of the database portfolio to address customer challenges.
• Generate insightful content such as webinars, blogs, and e-books to influence various stakeholders.
• Plan, create, and execute product launches to drive awareness and demand.
• Collaborate with the demand generation team to develop campaign strategies and monitor effectiveness.
• Create comprehensive product marketing plans covering various business initiatives.
• Execute the go-to-market strategy and influence teams across business areas.
• Work closely with sales to understand their challenges and develop relevant training and sales tools.
• Provide product and market expertise for digital and live events.
• Identify and validate market problems through customer interviews and competitive analysis.

Requirements

• 5 - 7 years of experience in B2B technology marketing.
• Knowledge of the Database market, including on-premises and SaaS.
• Experience producing creative, technical content.
• Strong analytical skills with a passion for product and competitive analysis.
• Ability to craft compelling product messaging for diverse demographics.
• Excellent communication skills, both written and verbal.
• Ability to navigate a cross-functional, highly matrixed environment.

Nice-to-haves

• Experience in product marketing is preferred but not required.
• Background in campaigns, demand generation, or content marketing is beneficial.

Benefits

• Hybrid work model with in-office presence three days a week.
• Opportunities for career growth and development.