Staff Product Marketing Manager, Software Division

$104,800 - $157,200/Yr

Stem-U - Broomfield, CO

Full-time - Senior

Broomfield, CO

Educational Services

About the position

The Staff Product Marketing Manager for the Software Division at Stem, Inc. is responsible for driving the expansion of the Product Marketing function. This role involves collaborating with cross-functional teams to support the development and marketing of new and existing products and services. The individual will advocate for customers, communicate product value, and work closely with product management and sales teams to enhance product adoption and strategic positioning.

Responsibilities

• Inform and influence product leadership on decisions related to product roadmap.
• Lead competitive intelligence by creating product maturity maps, analyzing competition, and objectively assessing gaps in product offering.
• Conduct periodic customer research interviews to identify pain points/goals and establish effective feedback loops to inform content creation and product direction.
• Develop detailed customer personas and segmentation strategies to ensure product messaging and positioning resonate with targeted customer groups.
• Enable sales through creation of compelling presentations, solution maps, battle cards, talking points, and other supporting materials.
• Develop effective go-to-market strategy and lead product launches working closely with product, sales, and corporate marketing.
• Own product strategic messaging and positioning, partner with corporate marketing to develop compelling fact-based content/collateral that amplify key product values and differentiators.
• Support product adoption with effective customer success informed programs and marketing initiatives.
• Conduct win/loss analyses and collaborate with the customer success and support teams to identify patterns to continuously improve product.
• Participate and represent Stem in key industry conferences, trade shows, and events and coordinate with corporate marketing to co-design broader marketing campaigns.

Requirements

• Minimum bachelor's degree, MBA a plus
• 5+ years of experience in SaaS product marketing
• Experience with MS Office, Confluence, and Salesforce
• Strong attention to detail and exceptional written/oral communication skills

Nice-to-haves

• Experience in IoT and renewable energy industries is a plus
• Strong research and quantitative as well as qualitative data analysis skills
• Ability to collaborate with multiple cross-functional teams and drive outcomes
• Ability to succeed and embody a growth mindset in a fast-paced environment with frequently changing priorities

Benefits

• Competitive salary range of $104,800 - $157,200
• Equal opportunity employer committed to diversity in the workplace