Staff Strategic Marketing Manager, DSP and Expand

$193,320 - $193,320/Yr

Confluent - Saint Paul, MN

Full-time - Mid Level

Remote - Saint Paul, MN

Publishing Industries

About the position

The Staff Strategic Marketing Manager, DSP and Expand, is responsible for orchestrating and adopting field programs aligned with the Data Streaming Platform (DSP) go-to-market strategy and marketing initiatives in the Americas. This role is pivotal in driving company growth and establishing a brand identity centered on data streaming, focusing on DSP expansion programs and strategic Account-Based Marketing (ABM) for key accounts.

Responsibilities

• Coordinate field initiatives with marketers supporting National Accounts, Digital Native & Emerging Markets, Financial Services, and Public Sector sales segments.
• Plan and execute 1:1 and 1:few marketing initiatives targeting key accounts in the Americas, maintaining relationships with sales leadership and account executives.
• Support a cross-functional team including field marketing managers, sales leaders, and account executives.
• Act as a strategic partner to marketing and sales leadership, driving adoption and activation of DSP initiatives.
• Collaborate with global campaigns, partner marketing, product marketing, and field teams to increase market share.
• Build the DSP field marketing strategy aligned to sales and marketing priorities, pipeline, and revenue goals.
• Ensure flawless execution of DSP and field marketing strategy, overseeing programs run by field marketing managers.
• Support facets of the field marketing plan including strategy, targeting, program execution, metrics, and budget.
• Identify relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments.
• Leverage a consistent campaign strategy and messaging in regional field marketing programs.
• Align with sales enablement and SDR teams to increase program adoption and ensure lead follow-up SLAs are met.
• Report on business impact on pipeline/bookings, database growth, and account/persona engagement.
• Analyze and communicate AMER DSP performance using a data-driven approach.
• Manage budgets, pipeline targets, performance, and reporting.

Requirements

• 7-10 years of proven field marketing experience within enterprise software/SaaS, preferably in the data industry.
• Experience working closely with Sales to create and scale regional marketing plans across enterprise and commercial account segments.
• Proven track record of generating pipeline in new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics, focusing on quantifiable outcomes from field marketing programs.
• Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing, and marketing operations.
• Proactive self-starter with high initiative and critical thinking skills.
• Ability to think strategically with attention to detail in execution.
• Positive attitude with demonstrated ability to achieve results working cross-functionally with sales management and marketing teams.
• Self-motivated and innovative, able to work independently and within teams in a fast-paced remote environment.
• Highly organized with strong communication and organizational skills.

Nice-to-haves

• Hands-on experience with CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools such as Splash, Jira, Tableau, and Asana.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $146,240 - $193,320, plus an annual bonus and competitive equity package.