Staff Strategic Marketing Manager, DSP and Expand

$193,320 - $193,320/Yr

Confluent - Santa Fe, NM

Full-time - Mid Level

Remote - Santa Fe, NM

Publishing Industries

About the position

The Staff Strategic Marketing Manager, DSP and Expand, is responsible for orchestrating and adopting field programs aligned with the Data Streaming Platform (DSP) go-to-market (GTM) strategy and marketing initiatives in the Americas. This role is pivotal in driving company growth and establishing a brand identity centered on data streaming, focusing on DSP expansion programs and strategic Account-Based Marketing (ABM) for key accounts.

Responsibilities

• Coordinate field initiatives with marketers supporting National Accounts, Digital Native & Emerging Markets, Financial Services, and Public Sector sales segments.
• Plan and execute 1:1 and 1:few marketing initiatives targeting key accounts in the Americas.
• Support a cross-functional team consisting of field marketing managers, sales leaders, and account executives.
• Act as a strategic partner to marketing and sales leadership, driving adoption of DSP initiatives.
• Collaborate with global campaigns, partner marketing, and product marketing to increase market share.
• Build the DSP field marketing strategy aligned to sales and marketing priorities.
• Ensure flawless execution of DSP and field marketing strategy, delivering a superior end-user experience.
• Support facets of the field marketing plan including strategy, targeting, program execution, metrics, and budget.
• Identify relevant marketing messages, use cases, assets, channels, and calls to action for AMER regions.
• Leverage a consistent campaign strategy with global campaigns in regional field marketing programs.
• Align with sales enablement and SDR teams to increase program adoption and ensure lead follow-up SLAs are met.
• Report on business impact on pipeline/bookings, database growth, and account engagement.
• Analyze and communicate AMER DSP performance using a data-driven approach.
• Manage budgets, pipeline targets, performance, and reporting.

Requirements

• 7-10 years of proven field marketing experience within enterprise software/SaaS, preferably in the data industry.
• Experience working closely with Sales to create and scale regional marketing plans.
• Proven track record of generating pipeline in new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics.
• Proven ability to work cross-functionally across various marketing and sales teams.
• Proactive self-starter with high initiative and critical thinking skills.
• Positive attitude with demonstrated ability to achieve results in a cross-functional environment.
• Self-motivated and innovative, able to work independently and in teams in a fast-paced environment.
• Highly organized with strong communication and organizational skills.

Nice-to-haves

• Hands-on experience with CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools like Splash, Jira, Tableau, and Asana.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $146,240- $193,320.
• Annual bonus and competitive equity package.