Staff Strategic Marketing Manager, DSP and Expand

$193,320 - $193,320/Yr

Confluent - Santa Fe, NM

Full-time - Mid Level

Remote - Santa Fe, NM

Publishing Industries

About the position

The Staff Strategic Marketing Manager, DSP and Expand, is responsible for orchestrating and adopting field programs aligned with the Data Streaming Platform (DSP) go-to-market strategy in the Americas. This pivotal role focuses on driving company growth and establishing a brand identity centered on data streaming through strategic Account-Based Marketing (ABM) initiatives for key accounts. The position involves collaboration with various stakeholders to build efficient go-to-market plans, engage customers through targeted campaigns, and drive predictable revenue growth.

Responsibilities

• Coordinate field initiatives with marketers supporting National Accounts, Digital Native & Emerging Markets, Financial Services, and Public Sector sales segments.
• Plan and execute 1:1 and 1:few marketing initiatives targeting key accounts in the Americas.
• Support a cross-functional team consisting of field marketing managers, sales leaders, and account executives.
• Act as a strategic partner to marketing and sales leadership, driving adoption of DSP initiatives.
• Collaborate with global campaigns, partner marketing, and product marketing to increase market share.
• Build the DSP field marketing strategy aligned to sales and marketing priorities.
• Ensure flawless execution of DSP and field marketing strategy, overseeing program execution.
• Support facets of the field marketing plan including strategy, targeting, and metrics.
• Identify relevant marketing messages and assets for personas and account segments.
• Leverage consistent campaign strategy and messaging in regional field marketing programs.
• Align with sales enablement and SDR teams to increase program adoption.
• Report on business impact on pipeline/bookings and account engagement.

Requirements

• 7-10 years of proven field marketing experience within enterprise software/SaaS, preferably in the data industry.
• Experience working closely with Sales to create and scale regional marketing plans.
• Proven track record of generating pipeline in new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics.
• Proven ability to work cross-functionally across various marketing and sales teams.
• Proactive self-starter with high initiative and critical thinking skills.
• Ability to think strategically with attention to detail in execution.
• Positive attitude with demonstrated ability to achieve results cross-functionally.
• Self-motivated and innovative, able to work independently and in teams.
• Highly organized with strong communication and organizational skills.

Nice-to-haves

• Hands-on experience with CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools like Splash, Jira, Tableau, and Asana.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $146,240- $193,320.
• Annual bonus and competitive equity package.