Staff Strategic Marketing Manager, DSP and Expand

$193,320 - $193,320/Yr

Confluent - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Publishing Industries

About the position

The Staff Strategic Marketing Manager, DSP and Expand, is responsible for orchestrating and adopting field programs aligned with the Data Streaming Platform (DSP) go-to-market (GTM) strategy and marketing initiatives within the Americas. This role is pivotal in driving company growth in the Americas and establishing a brand identity centered on data streaming, focusing on DSP expansion programs and strategic Account-Based Marketing (ABM) for key accounts.

Responsibilities

• Coordinate field initiatives with marketers supporting National Accounts, Digital Native & Emerging Markets, Financial Services, and Public Sector sales segments.
• Plan and execute 1:1 and 1:few marketing initiatives targeting key accounts in the Americas, maintaining relationships with sales leadership and account executives.
• Support a cross-functional team consisting of field marketing managers, sales leaders, specialized teams, account executives, sales development reps, and partner development managers.
• Act as a strategic partner to marketing and sales leadership, understanding AMER DSP goals and driving adoption of DSP initiatives.
• Collaborate with global campaigns, partner marketing, product marketing, and field teams to increase market share and deepen engagement with target accounts.
• Build the DSP field marketing strategy aligned to sales and marketing priorities, pipeline, and revenue goals.
• Ensure flawless execution of DSP and field marketing strategy, overseeing execution of programs run by field marketing managers and directly executing programs owned by this role.
• Support facets of the field marketing plan including strategy, targeting, program execution, metrics, and budget.
• Identify relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the AMER regions.
• Leverage a consistent campaign strategy, messaging, and assets in regional field marketing programs in collaboration with global campaigns.
• Align with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow-up are met.
• Report to measure business impact on pipeline/bookings, database growth, and account/persona engagement.
• Analyze and communicate AMER DSP performance using a data-driven approach.
• Manage budgets, pipeline targets, performance, and reporting.

Requirements

• 7-10 years of proven field marketing experience within enterprise software/SaaS, preferably in the data industry.
• Experience working closely with Sales to create and scale regional marketing plans across enterprise and commercial account segments.
• Proven track record of generating pipeline in new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics, focusing on quantifiable outcomes from field marketing programs.
• Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing, and marketing operations.
• Proactive self-starter with high initiative and critical thinking skills, able to think strategically with attention to detail in execution.
• Positive attitude with demonstrated ability to achieve results working cross-functionally with sales management and extended marketing teams.
• Self-motivated and innovative, able to work independently and within teams in a fast-paced remote work environment, managing multiple projects simultaneously.
• Highly organized and efficient with strong communication and organizational skills.

Nice-to-haves

• Hands-on experience with CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools including Splash, Jira, Tableau, and Asana.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $146,240- $193,320, plus an annual bonus and competitive equity package.