Staff Strategic Marketing Manager, DSP and Expand

$193,320 - $193,320/Yr

Confluent - Lansing, MI

Full-time - Mid Level

Remote - Lansing, MI

Publishing Industries

About the position

The Staff Strategic Marketing Manager, DSP and Expand, is responsible for orchestrating and adopting field programs aligned with the Data Streaming Platform (DSP) go-to-market strategy and marketing initiatives in the Americas. This role is pivotal in driving company growth and establishing a brand identity centered on data streaming, focusing on DSP expansion programs and strategic Account-Based Marketing (ABM) for key accounts.

Responsibilities

• Coordinate field initiatives with marketers supporting National Accounts, Digital Native & Emerging Markets, Financial Services, and Public Sector sales segments.
• Plan and execute 1:1 and 1:few marketing initiatives targeting key accounts in the Americas.
• Support a cross-functional team consisting of field marketing managers, sales leaders, and account executives.
• Act as a strategic partner to marketing and sales leadership, driving adoption of DSP initiatives.
• Collaborate with global campaigns, partner marketing, and product marketing to increase market share.
• Build the DSP field marketing strategy aligned to sales and marketing priorities.
• Ensure flawless execution of DSP and field marketing strategy, overseeing program execution.
• Support facets of the field marketing plan including strategy, targeting, and metrics.
• Identify relevant marketing messages and assets for account segments in the AMER regions.
• Leverage consistent campaign strategy and messaging in regional field marketing programs.
• Align with sales enablement and SDR teams to increase program adoption.
• Report on business impact on pipeline/bookings and account engagement.

Requirements

• 7-10 years of proven field marketing experience within enterprise software/SaaS, preferably in the data industry.
• Experience working closely with Sales to create and scale regional marketing plans.
• Proven track record of generating pipeline in new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics.
• Proven ability to work cross-functionally across various marketing and sales teams.
• Proactive self-starter with high initiative and critical thinking skills.
• Positive attitude with a demonstrated ability to achieve results in a cross-functional environment.
• Self-motivated and innovative, able to work independently and in teams.
• Highly organized with strong communication and organizational skills.

Nice-to-haves

• Hands-on experience with CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools like Splash, Jira, Tableau, and Asana.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $146,240- $193,320.
• Annual bonus and competitive equity package.