Strategic Brand Editor

Land's End Resort - Dodgeville, WI

Full-time - Mid Level

Dodgeville, WI

Accommodation

About the position

At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands' End a great place to work. Lands' End Outfitters is a leading B2B company dedicated to providing innovative solutions tailored to specific industries. We specialize in delivering cutting-edge products and services that meet the unique needs and challenges of our clients across various sectors. Our commitment to excellence and customer satisfaction drives everything we do, and we are seeking a dynamic and experienced Strategic Brand Editor to join our marketing team. As Strategic Brand Editor for Lands' End Outfitter, you will be responsible for public relations and media relations, brand awareness and experience, and social media & influencers. You will architect and implement a PR strategy to amplify media coverage, devise compelling press releases, and nurture robust media relationships. Additionally, you will formulate and implement strategies that boost brand awareness and capture the attention of potential customers, enhancing content across all customer touchpoints. You will also strategize and execute social media initiatives, with a focus on LinkedIn, to maintain influencer relationships and produce authentic, influential content. This role will require you to interview customers and brand partners to create engaging narratives that resonate with our audience.

Responsibilities

• Architect and implement a PR strategy to amplify media coverage.
• Devise compelling press releases and nurture robust media relationships.
• Formulate and implement strategies that boost brand awareness.
• Enhance content across all customer touchpoints.
• Strategize and execute social media initiatives, focusing on LinkedIn.
• Maintain influencer relationships and produce authentic, influential content.
• Interview customers and brand partners to create engaging narratives.

Requirements

• Bachelor's degree in Marketing or equivalent experience.
• 5+ years of experience in writing and producing high quality marketing content that aligns with goals and contributes to lead generation.
• Maintain high editorial standards, ensuring content is engaging, accurate and aligned with brand messaging.
• Strong project management and organizational skills.
• Familiar with best practices for SEO.