Strategic Content Manager - Partner Marketing

Entrust - Shakopee, MN

Full-time - Mid Level

Shakopee, MN

Professional, Scientific, and Technical Services

About the position

The Strategic Content Manager for Partner Marketing at Entrust is responsible for developing and executing a comprehensive content strategy that enhances partner engagement and drives lead generation. This role requires a blend of strategic thinking and hands-on content creation, focusing on various channel-focused content types to support channel partners in promoting Entrust's identity-centric security solutions.

Responsibilities

• Collaborate with cross-functional teams to develop a content strategy that aligns with business goals and enhances partner engagement.
• Write, edit, and publish high-quality content tailored for partners, including blog posts, webinar scripts, demand generation emails, social media posts, and long-form content.
• Plan, write, and implement partner engagement campaigns utilizing various channels such as email, social media, webinars, and events.
• Work closely with internal teams to ensure content aligns with overall messaging and branding.
• Monitor and analyze the performance of partner marketing content initiatives, utilizing metrics to optimize campaigns and report on ROI.
• Stay informed about cybersecurity trends and partner needs to create relevant content.
• Act as a resource for key partners, providing them with the tools and content needed to promote solutions effectively.

Requirements

• Bachelor's degree in marketing, communications, or business required.
• 7+ years of experience in partner marketing or channel marketing.
• Proven content strategy experience within the Cybersecurity or Identity SaaS sectors.
• Strong analytical skills with experience interpreting data to drive strategy.
• Exceptional writing skills with the ability to craft engaging content in various formats.
• Proven track record of developing and executing successful partner engagement campaigns.
• Excellent communication and interpersonal skills for building strong relationships with partners and internal teams.
• Experience with marketing automation platforms, CRM systems, and social media management tools.

Nice-to-haves

• Solid understanding of current content marketing trends including the use of AI-based tools.
• Strong understanding of SEO, SEM, and other digital marketing strategies.
• Basic knowledge of design software tools for creating visually appealing content.

Benefits

• Comprehensive health and well-being programs including medical, vision, and dental coverage.
• Generous 401(k) matching contribution.
• Life and disability insurance.
• Mental health coaching and virtual fitness programs.
• Paid personal time off plus 12 paid holidays.
• Parental leave and education reimbursement.