Strategic Event Marketing Manager

Mckinley Marketing Partners - Irving, TX

Full-time

Irving, TX

Professional, Scientific, and Technical Services

About the position

The Strategic Event Marketer will be the driving force behind our event marketing efforts, responsible for creating and implementing innovative marketing strategies that generate excitement, drive registration, and sell-out events. This role requires a deep understanding of target audiences, strong analytical skills, and a creative approach to marketing that leverages multiple channels. The successful candidate will collaborate closely with the Senior Manager of Flagship Events Marketing to develop and execute comprehensive marketing strategies for flagship events, ensuring that all marketing efforts align with the overall vision and goals of the organization. In this role, the Strategic Event Marketer will design comprehensive marketing plans aimed at driving event registrations, utilizing a mix of digital, community marketing engagement, content, and traditional marketing tactics. They will conduct market research to identify target audiences, understand their needs, and tailor marketing messages that resonate with potential attendees. The position also involves planning, developing, and managing multi-channel marketing campaigns, including email, WhatsApp, display advertising, and influencer partnerships, to enhance event visibility and drive registrations. The Strategic Event Marketer will be responsible for developing segmented email marketing campaigns designed to convert leads into registrations, including drip campaigns, reminders, and last-chance promotions. They will leverage social media platforms to create buzz around the event, engage with potential attendees, and drive event registration through targeted ads and organic content. Additionally, the role requires analyzing the event sales funnel, identifying drop-off points, and implementing strategies to optimize the member journey and increase conversion rates. Coordination with external vendors, agencies, and partners is essential to ensure the successful execution of marketing initiatives. The Strategic Event Marketer will monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs) such as conversion rates, ROI, and engagement metrics, adjusting strategies based on data insights. Effective management of marketing budgets is also a critical aspect of this role.

Responsibilities

• Collaborate with the Senior Manager, Flagship Events Marketing to develop and execute comprehensive marketing strategies for flagship events, including audience segmentation, messaging, and promotion channels.
• Design comprehensive marketing plans aimed at driving event registrations and registrations, utilizing a mix of digital, community marketing engagement, content, and traditional marketing tactics.
• Develop marketing briefs and conduct discovery calls to align with stakeholder's vision and goals to support and execute events.
• Conduct market research to identify target audiences, understand their needs, and tailor marketing messages that resonate with potential attendees.
• Plan, develop, and manage multi-channel marketing campaigns, and global events calendar, including email, WhatsApp, display advertising, and influencer partnerships.
• Collaborate with content creators to produce compelling marketing materials, such as promotional videos, blogs, infographics, and case studies, that effectively communicate the value of attending the event.
• Enhance event visibility and drive event registration.
• Develop segmented email marketing campaigns designed to convert leads into registrations, including drip campaigns, reminders, and last-chance promotions.
• Leverage social media platforms to create buzz around the event, engage with potential attendees, and drive event registration through targeted ads and organic content.
• Analyze the event sales funnel, identify drop-off points, and implement strategies to optimize the member journey and increase conversion rates.
• Coordinate with external vendors, agencies, and partners to ensure the successful execution of marketing initiatives.
• Monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs) such as conversion rates, ROI, and engagement metrics. Adjust strategies based on data insights.
• Manage marketing budgets effectively.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in event marketing, with a proven track record of driving ticket sales and selling out events.
• Strong understanding of digital marketing strategies and tools, including SEO, SEM, email marketing, social media marketing, and content marketing.
• Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with all levels of associates, members and vendors.
• Adaptable, insightful, empathetic and reliable. Great sense of humor and humility.
• Able to maintain discretion and integrity of confidential information.
• Able to identify problems, research alternatives, provide solutions and/or resolve issues in a timely manner.
• Analytical thinker with ability influence and guide processes with appropriate approach and execution.
• Natural curiosity and desire to learn more; proficiency and interest in applying new technologies and tools.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication, project management, and organizational skills.