Mckinley Marketing Partners - Irving, TX
posted 2 months ago
The Strategic Event Marketer will be the driving force behind our event marketing efforts, responsible for creating and implementing innovative marketing strategies that generate excitement, drive registration, and sell-out events. This role requires a deep understanding of target audiences, strong analytical skills, and a creative approach to marketing that leverages multiple channels. The successful candidate will collaborate closely with the Senior Manager of Flagship Events Marketing to develop and execute comprehensive marketing strategies for flagship events, ensuring that all marketing efforts align with the overall vision and goals of the organization. In this role, the Strategic Event Marketer will design comprehensive marketing plans aimed at driving event registrations, utilizing a mix of digital, community marketing engagement, content, and traditional marketing tactics. They will conduct market research to identify target audiences, understand their needs, and tailor marketing messages that resonate with potential attendees. The position also involves planning, developing, and managing multi-channel marketing campaigns, including email, WhatsApp, display advertising, and influencer partnerships, to enhance event visibility and drive registrations. The Strategic Event Marketer will be responsible for developing segmented email marketing campaigns designed to convert leads into registrations, including drip campaigns, reminders, and last-chance promotions. They will leverage social media platforms to create buzz around the event, engage with potential attendees, and drive event registration through targeted ads and organic content. Additionally, the role requires analyzing the event sales funnel, identifying drop-off points, and implementing strategies to optimize the member journey and increase conversion rates. Coordination with external vendors, agencies, and partners is essential to ensure the successful execution of marketing initiatives. The Strategic Event Marketer will monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs) such as conversion rates, ROI, and engagement metrics, adjusting strategies based on data insights. Effective management of marketing budgets is also a critical aspect of this role.