Strategic Initiatives Support Analyst

$60,000 - $70,000/Yr

Pearson Education - Montgomery, AL

Full-time - Entry Level

Montgomery, AL

1,001-5,000 employees

Publishing Industries

About the position

The Strategic Initiatives Support Analyst at Pearson plays a crucial role in supporting the Special Projects and Strategic Execution Manager. This position is focused on enhancing the visibility of Evaluation Systems in the teacher licensure space through collaboration with various teams. The Analyst will manage social media strategies, lead thought leadership initiatives, and provide sales support, all while juggling multiple projects in a fast-paced environment.

Responsibilities

• Manage LinkedIn content calendar and bi-weekly social media messaging.
• Plan and execute campaigns to promote products and services.
• Drive engagement with leaders and customers across all platforms.
• Define and report KPIs for social media initiatives.
• Lead product thought leadership strategy and logistics.
• Own and update the Evaluation Systems website, ensuring new content and functionality.
• Manage all aspects of Evaluation Systems' external presence, including flyers and presentation materials.
• Support the Business Development team in developing new sales channels.
• Assist in preparing collateral packages for client visits and events.
• Maintain an organized collateral library and update thought leadership assets.

Requirements

• Bachelor's Degree required.
• 2-3 years of experience in a similar role.
• Social media/email marketing experience required.
• Superior communication and collaboration skills.
• Creative and resourceful self-starter.

Nice-to-haves

• Experience in assessment or education is a plus.

Benefits

• Annual incentive program eligibility.
• Comprehensive health insurance options.
• 401(k) retirement savings plan with company matching.
• Paid time off and holidays.
• Professional development opportunities.