Strategic Marketing and Public Relations Manager - GUTD

College Of Saint Benedict - Collegeville, MN

Full-time

Collegeville, MN

Educational Services

About the position

The Strategic Marketing and Public Relations Manager for Give Us This Day is responsible for directing marketing efforts and customer relations for a monthly periodical focused on personal prayer within a centrist Catholic, Benedictine framework. This role aims to enhance the publication's mission reach and customer satisfaction through market exploration, subscription marketing strategies, and awareness of ecclesial trends. The manager collaborates with the marketing team to maximize visibility and audience expansion while ensuring a positive customer experience.

Responsibilities

• Gather and analyze market data to identify trends for targeting new market segments; strategize networking plans to make inroads into these areas and create tailored messaging and campaigns to reach leaders, influencers, and potential users in each new market segment.
• Create an annual marketing and sales plan for Give Us This Day to achieve overall revenue goals.
• Implement marketing and sales plan and direct any staff assigned to assist in the sales and marketing efforts for Give Us This Day.
• Plan and create the necessary conversion and renewal series in print and digital formats. Update and audit as needed.
• Create and manage subscriber and potential subscriber research efforts.
• Maintain focus on high-quality customer interactions and experience in product, processes, and people encountered.
• Respond as appropriate to subscriber requests and complaints.
• Establish relationships with key groups of potential subscribers for the targeted marketing and sales of Give Us This Day.
• Support volunteers or part-time staff with clear direction and resources needed to support efforts in targeted market niches.
• In collaboration with the GUTD team and other Lit Press staff, represent GUTD and Lit Press at conferences.
• Create circulation estimates for the fiscal year based on expected attrition and marketing goals.
• In collaboration with the Circulation Coordinator, set/approve a print order for each issue, including copies needed for subscription fulfillment, sampling programs, and single-copy sales.
• Collaborate with the Circulation Coordinator to monitor and adjust inventory as needed to ensure good use of inventory.

Requirements

• Bachelor's degree in marketing, business administration, or a solid liberal arts background.
• Five or more years of experience in sales and/or marketing.
• Experience in publishing and/or circulation desirable.
• Strong written and verbal communication skills; ability to present to external audiences.
• Creative thinker who can add value to team discussions and planning sessions.
• Organized, detail-oriented, and able to meet deadline commitments.
• Ability to collaborate across departments within Liturgical Press.
• Ability to work with and for others.

Nice-to-haves

• Personal interest and familiarity with spiritual writing, literature, and prayer practices.
• Effective communication and collaboration skills.
• Ability to coordinate and prioritize multiple projects, and to complete them in a timely fashion.
• Strong computer skills.