AECOM - Denver, CO
posted 3 months ago
AECOM is seeking a Strategic Marketing & Clients Director for our Global Transportation business line. This position will offer flexibility for hybrid work schedules (to include a combination of in-office presence and virtual/telecommute) to be based from a variety of locations in the US or Canada. The Global Business Line Strategic Marketing and Clients Director will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy. They will develop and implement measurable, client-focused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement. As an integral part of both the Global Business Line leadership team and the Enterprise Strategic Marketing team, the Director will collaborate extensively within those teams, as well as across a global network of teams, liaising with business development leaders, operations, and regional marketing teams, reporting into the Chief Marketing Officer and the Global Business Line Leader. The Director will be responsible for meeting a series of KPIs, including contributing to the financial success of the Global Business Line. They will demonstrate a deep understanding and experience of brand, marketing strategy development, strategy delivery, business development, CAM, marketing communications, and client experience; in support of the pre-positioning and capture of key pursuits. The role requires a strong client focus, championing the voice of the client by defining, prioritizing, and leading the development of insights, strategies, and marketing plans aligned with business and marketing goals. The Director will lead the development of insights about AECOM, its environment, and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback, and the development of trends through the use of Salesforce, Qualtrics, Insight, and desktop research. They will promote a strong client focus and lead marketing strategy formulation, ensuring adequate investment is secured to deliver strategic campaigns. Additionally, the Director will support the development of brand strategy and articulate desired brand positioning in key transportation sectors, engage with key policymakers as part of the overall marketing strategy for the Transportation business line, and support geopolitical and industry engagement to help shape policy and pre-position AECOM as a leader in the sector and in the pursuit of key projects. They will also develop pre-positioning strategies to support the capture of identified key pursuits and collaborate with the regions to develop targeted, pursuit-driven business-line specific campaigns that prove return on investment.