Strategic Marketing Director

About the position

At Cotton Holdings, marketing is about more than promotion—it’s about driving strategic growth, strengthening brand equity, and positioning our services as essential solutions for our clients. We’re looking for an experienced and visionary Director of Marketing who can lead integrated marketing initiatives across Cotton’s diverse subsidiaries, while building high-performing teams and aligning marketing efforts with overall business objectives. Reporting to the EVP of Marketing, the Director will serve as a key leader in developing strategy, overseeing execution, and driving results that support Cotton’s continued expansion and success. The ideal candidate is a proven marketing leader who combines big-picture thinking with operational excellence, and thrives in a fast-paced, entrepreneurial environment.

Responsibilities

• Partner with the EVP of Marketing to define brand strategy, market positioning, and audience segmentation across Cotton’s family of companies
• Lead the development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness
• Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions
• Coordinate campaigns, communications and strategy with C-suite and enterprise leadership
• Execute and sustain strategic partnerships with community leaders, brand partners and major cultural institutions
• Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands
• Oversee the creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging
• Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts
• Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives
• Guide the development of compelling content, creative assets, and thought leadership that elevate Cotton’s brand in the market
• Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation
• Manage external agencies and vendor relationships to support campaign execution and creative production
• Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards
• Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives
• Support new service launches, corporate initiatives, and major company events with targeted marketing strategies
• Monitor industry trends and best practices to keep Cotton’s marketing efforts forward-thinking and competitive
• Report on ROI and key performance indicators to stakeholders, and provide strategic recommendations based on insights and results

Requirements

• 10+ years of experience in marketing, with at least 3–5 years in a leadership or director-level role
• Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree a plus
• Proven experience building and executing successful B2B marketing strategies preferably in service-based industries
• Demonstrated success in leading teams and managing large-scale, integrated campaigns
• Excellent communication, collaboration, and presentation skills
• Strong analytical skills with experience in marketing performance metrics and reporting
• Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc)
• Deep understanding of digital marketing, content strategy, brand management, and lead generation
• Experience working with creative, content, and external agency partners
• Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
• Highly organized, detail-oriented, and proactive in problem-solving and decision-making

Nice-to-haves

• Master’s degree in marketing, communications, business, or a related field