Strategic Marketing Manager - Lipid Nanoparticles (LNP)

Merck KGaA Darmstadt Germany - New Augusta, IN

Full-time

New Augusta, IN

Chemical Manufacturing

About the position

The Strategic Marketing Manager for Lipid Nanoparticles (LNP) at EMD Serono is responsible for planning and executing the business vision for the mRNA & LNP Modality within the Life Science Services CDMO Business. This role involves collaborating cross-functionally to develop the offer, its value proposition, positioning, and go-to-market strategy, while also supporting marketing and sales efforts. The manager will work closely with the mRNA & LNP Business Lead and the broader marketing team to drive the vision of helping biotechnology and pharmaceutical companies bring their assets to market efficiently.

Responsibilities

• Act as a business owner, supporting the Modality Business Lead in market execution and financial performance of the service portfolio.
• Conduct global market analysis to identify growth opportunities and threats, including customer and competitor analyses.
• Track industry trends and identify measures to expand business and improve competitiveness.
• Translate business strategy into a complete go-to-market strategy and develop effective marketing campaigns.
• Oversee marketing campaigns and evaluate performance in real time to derive tactical improvements.
• Create compelling marketing collateral and thought leadership content to drive awareness and generate leads.
• Guide commercial efforts by advising on customer selection and defining pricing guidance.
• Co-drive innovation with R&D and PAD teams, supporting business cases and aligning on an innovation roadmap.
• Establish and maintain collaboration networks with internal stakeholders and external partners.

Requirements

• Bachelor's degree in life sciences, chemistry, business, engineering, or a related field.
• 3+ years' experience in marketing, sales, product management, or product development in the life science or pharmaceutical industry.
• Understanding of the pre-clinical-to-commercial development process for pharmaceuticals and industry trends.
• Ability to travel regionally and internationally up to 20% as required.
• Experience using collaborative productivity tools including MS Teams and the Microsoft 365 suite.

Nice-to-haves

• Higher degree in life sciences, chemistry, business, or engineering (Masters / Ph.D.).
• Experience working for a Contract Development and Manufacturing Organization (CDMO).
• Experience developing go-to-market strategies, value propositions, marketing plans, and content.
• Experience assessing customer needs, market needs, capability gaps, and competitor capabilities.

Benefits

• Diverse and inclusive working culture.
• Opportunities for personal development and career advancement.