Strategic Marketing Manager - Lipid Nanoparticles (LNP)

Merck KGaA Darmstadt Germany - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

Chemical Manufacturing

About the position

The Strategic Marketing Manager for Lipid Nanoparticles (LNP) at MilliporeSigma is responsible for planning and executing the business vision for the mRNA & LNP Modality within the Life Science Services CDMO Business. This role involves collaborating cross-functionally to develop the offer, its value proposition, positioning, and go-to-market strategy, while also overseeing content development to support marketing and sales efforts. The manager will work closely with the mRNA & LNP Business Lead and the broader marketing team to drive the vision of helping biotechnology and pharmaceutical companies bring their assets to market efficiently.

Responsibilities

• Act as a business owner, supporting the Modality Business Lead in market execution and financial performance of the service portfolio.
• Identify global market analysis requirements and conduct assessments to identify growth opportunities and threats.
• Support Modality strategy development in collaboration with the Modality and Strategy teams.
• Track and report on industry trends to expand business and improve competitiveness.
• Translate business strategy into a complete go-to-market strategy.
• Develop effective marketing campaigns and content in collaboration with MarCom and Commercial teams.
• Oversee marketing campaigns across various channels with the MarCom organization.
• Evaluate performance of marketing efforts in real time and derive tactical improvements.
• Create compelling marketing collateral and thought leadership content with technical teams.
• Guide commercial efforts by advising on customer selection and pricing guidance for services.
• Co-drive innovation with R&D and PAD teams, supporting business cases and aligning on an innovation roadmap.
• Establish and maintain collaboration networks with internal stakeholders and external partners.

Requirements

• Bachelor's degree in life sciences, chemistry, business, engineering, or a related field.
• 3+ years' experience in marketing, sales, product management, and/or product development in the life science or pharmaceutical industry.
• Understanding of the pre-clinical-to-commercial development process for pharmaceuticals and industry trends.
• Ability to travel regionally and internationally up to 20% as required.
• Experience using collaborative productivity tools including MS Teams and the Microsoft 365 suite.

Nice-to-haves

• Higher degree in life sciences, chemistry, business, or engineering (Masters / Ph.D.).
• Experience working for a Contract Development and Manufacturing Organization (CDMO).
• Experience developing go-to-market strategies, value propositions, marketing plans, and content.
• Experience assessing customer needs, market needs, capability gaps, and competitor capabilities.

Benefits

• Opportunities for advancement
• Diverse and inclusive working culture
• Personal development and career advancement opportunities