Strategic Marketing Manager

Trimble - Westminster, CO

Full-time - Mid Level

Westminster, CO

Professional, Scientific, and Technical Services

About the position

The Strategic Marketing Manager is responsible for managing and directing all strategic go-to-market activities for the Trimble Applanix business. This role involves collaborating with various teams to develop and execute a comprehensive communications plan aimed at driving revenue and operating income. The position requires a strong focus on go-to-market strategy, sales support, demand generation, and technical marketing.

Responsibilities

• Manage and direct all strategic go-to-market activities for the Trimble Applanix business.
• Develop and execute the go-to-market strategic communication plan for each business area.
• Propose new communication strategies to meet overall strategy and objectives defined in the Trimble Applanix Long Range Plan.
• Support product management in effective communication management of pricing and product portfolios.
• Develop and support relevant sales training and customer presentation requirements.
• Provide strategic guidance for demand generation activities to build brand and drive sales.
• Develop the technical marketing strategy and plan in collaboration with the Lead Technical Authority for Mobile Mapping.

Requirements

• 10+ years of work experience with a proven track record in marketing, strategy, product or project management, or engineering.
• Undergraduate degree in an analytical/technical discipline, preferably engineering.
• An MBA or equivalent is preferred.
• Knowledge of the industry or end-customer industries is desirable.

Benefits

• Medical, Dental, Vision, Life, Disability insurance
• Time off plans
• Retirement plans
• Tax savings plans for health, dependent care, and commuter expenses
• Paid Parental Leave
• Employee Stock Purchase Plan