Strategic Partner Marketing Manager, North America - Remote

$110,000 - $120,000/Yr

Veralto - Lowell, MA

Full-time - Mid Level

Remote - Lowell, MA

10,001+ employees

About the position

The Strategic Partner Marketing Manager at Hach is responsible for developing and executing innovative marketing strategies aimed at enhancing the marketing efforts of distribution partners and key corporate accounts. This role focuses on elevating partner engagement and driving growth through tailored marketing initiatives, account-based marketing strategies, and cross-functional collaboration. The position plays a critical role in shaping marketing campaigns that create measurable results and contribute to the company's mission of ensuring water quality globally.

Responsibilities

• Develop and execute comprehensive marketing campaigns with distribution partners to enhance their ability to market to end users.
• Work creatively with distribution partners to design and implement marketing initiatives, including email campaigns, webinars, educational content, and other innovative approaches.
• Collaborate closely with partners to improve their marketing assets, providing guidance on optimizing messaging, channels, and tactics.
• Collaborate with partners on best practices, tools, and strategies to reach their target customer segments.
• Build strategies that leverage distribution channels to access and grow specific customer segments.
• Execute account-based marketing (ABM) strategies for key corporate accounts, focusing on highly customized and personalized marketing programs.
• Collaborate with sales and customer success teams to identify key opportunities within corporate accounts and align marketing initiatives accordingly.
• Develop targeted content and campaigns that resonate with decision-makers and stakeholders in corporate accounts.
• Partner closely with internal teams, including Sales, Product, and Customer Success, to ensure alignment on goals and priorities.
• Regularly measure and report on the effectiveness of partner marketing initiatives, using data-driven insights to refine strategies and improve performance.

Requirements

• 5-7+ years of experience in B2B marketing, with a strong focus on channel or partner marketing and campaigns.
• Bachelor degree in marketing, business administration, or similar; MBA preferred.
• Demonstrated ability to develop and execute marketing strategies that elevate partner and customer engagement.
• Deep understanding of account-based marketing (ABM) principles and experience tailoring marketing for corporate accounts.
• Strong creative skills, with an ability to develop fresh, innovative marketing ideas and campaigns.
• Excellent communication and project management skills, with a proven ability to work cross-functionally.
• Data-driven mindset with the ability to measure and report on marketing performance.
• Ability to travel up to 10%.

Benefits

• Professional onboarding and training
• Health benefits
• 401(k)
• Paid time off
• Medical/dental/vision insurance
• Bonus Pay