Merck & Co. - Rahway, NJ
posted 2 months ago
The Associate Director of Strategic Partnership Marketing for The Manuals is a pivotal role within our organization, responsible for the development and management of strategic partnerships that enhance the visibility and usage of our medical information resources. The Manuals, which began as a book in 1899, has evolved into a comprehensive online platform available in 14 languages, serving both consumers and medical professionals. This position requires a proactive approach to identifying, developing, and maintaining partnerships that will drive traffic to our website and increase engagement with our content. A key aspect of this role involves collaborating with Electronic Health Record (EHR) and Artificial Intelligence (AI) vendors, as well as Health Information Technology (HIT) partners, to integrate our medical content into their systems. The Associate Director will also play a crucial role in marketing these partnerships, ensuring that our alliances are effectively communicated to potential partners in the healthcare and veterinary markets. Attendance at trade shows is essential, as it provides an opportunity to represent The Manuals, attract new partners, and raise awareness about our offerings among industry attendees. In addition to partnership development, the Associate Director will be responsible for monitoring existing agreements, negotiating deal terms, and ensuring timely renewals. The role requires a strategic mindset to identify new industry trends and assess their potential impact on our partnerships. The Associate Director will also oversee the creation and management of marketing plans for both internal and external initiatives, ensuring that all partner marketing materials are current and effectively promote our collaborations. This position is integral to the growth and success of The Manuals, requiring a blend of strategic thinking, marketing acumen, and strong interpersonal skills.