Strategy & Operations Analyst, GIM Planning & Analytics

$70,900 - $151,700/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The professional will work within the highly strategic function of the Planning & Analytics team for Global Integrated Marketing (GIM) at Amazon Web Services (AWS). This role is pivotal in identifying and evaluating strategic business opportunities, including new initiatives and partnerships. The individual will support cross-functional teams across AWS marketing to assess these opportunities and build a fact basis for decision-making. The position requires a strong analytical mindset to tackle ambiguous and complex problems, translating analysis into actionable insights and recommendations for the business. In this role, the professional will develop business requirements to assess the impact of AWS marketing across various channels, evaluating its effectiveness in creating a favorable selling environment and driving business growth. They will also evaluate new marketing opportunities by modeling performance, reflecting plausible scenarios, or illustrating the limits of tolerable risks. The professional will recommend strategies and tactics to streamline current business operations processes for operational efficiency. Collaboration is key, as the individual will partner with other analytics teams and finance to continually improve measurement methodologies, synthesizing multiple points of view into a simple, clear manner. Presenting findings and recommendations to the senior leadership team will also be a critical aspect of this role. The AWS Sales, Marketing, and Global Services (SMGS) team is responsible for driving revenue, adoption, and growth from small- and mid-market accounts to enterprise-level customers, including the public sector. The AWS Global Support team interacts with leading companies, believing that world-class support is critical to customer success. The GIM team delivers global, integrated marketing programs that include ads, sponsorships, brand partnerships, web, email, social media, events, and digital initiatives to drive brand awareness, preference, and adoption for AWS services. The GIM Planning and Analytics team works directly with GIM leadership to drive strategic initiatives and shape the overall long-range marketing strategy for the business.

Responsibilities

• Build the structure and approach to ambiguous and complex analytical problems and translate analysis into actionable insights and recommendations for the business
• Develop business requirements to assess the impact of AWS marketing across channels and its effectiveness in creating a favorable selling environment and driving business growth
• Evaluate new marketing opportunities by modeling performance reflecting plausible scenarios or illustrating the limits of tolerable risks
• Recommend strategies and tactics to streamline the current business operations processes for operational efficiency
• Partner with other analytics teams and finance to continually improve measurement methodologies, synthesizing multiple points of view in a simple, clear manner
• Present findings and recommendations to the senior leadership team

Requirements

• Bachelor's degree in business, marketing, or comparable field of study
• 3+ years of experience in Business or marketing strategy, Consulting, Corporate development, Finance, or operations
• 5+ years of advanced Excel skills (including VBA, pivot tables, array functions, power pivots, etc.)
• Experience making business recommendations and influencing stakeholders
• Experience defining business requirements and using data and metrics to draw business insights

Nice-to-haves

• MBA or equivalent Master's degree in Marketing, or Finance
• Proven project management skills and the ability to manage multiple priorities and deadlines
• Track record successfully navigating ambiguous situations
• Experience creating financial models to assess long-term value of investments
• Demonstrated ability to work collaboratively in a cross-functional team environment
• Intellectual curiosity, a passion for data-driven decision-making, and a commitment to continuous learning and improvement
• Excellent written and oral communications skills (including structured thinking and attention to detail) with experience communicating and presenting with senior executives

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career advancement resources
• Employee-led affinity groups fostering a culture of inclusion