Streaming Growth & Marketing Manager

$72,800 - $83,200/Yr

Russell Tobin - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Administrative and Support Services

About the position

The Streaming Growth & Marketing Manager will be responsible for optimizing and creating playlists to drive growth, engagement, and retention in the music streaming sector. This role involves managing international ad campaigns, analyzing consumer behavior, and collaborating with various stakeholders to enhance marketing strategies and playlist performance.

Responsibilities

• Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
• Direct and co-manage international 'Always On' centralized ad campaigns, closely aligned with Media planners and buyers
• Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
• Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
• Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on ongoing best practices
• Execute priority playlist performance reports on scheduled basis
• Think beyond traditional SEO to act creatively, take appropriate risks, and understand how each component in the business fits into growth
• Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities
• Work with and complement Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
• Work with Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
• Analyze & share the effects of playlisting and marketing initiatives while responding quickly to changes required
• Work with digital account leads to maximize opportunities across business partners, including, but not limited to ad inventory procurement
• Recommend & integrate strategies to grow playlist engagement & market share
• Learn & share best practices across all appropriate teams

Requirements

• Bachelors Degree Preferred
• 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
• Strong experience with social media and affiliate marketing & brand building

Benefits

• Comprehensive healthcare coverage (medical, dental, and vision plans)
• Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
• 401(k) retirement savings
• Life & disability insurance
• Employee assistance program
• Identity theft protection
• Legal support
• Auto and home insurance
• Pet insurance
• Employee discounts with some preferred vendors