Sam Houston State University - Huntsville, TX
posted about 2 months ago
The Social Media Manager for Sam Houston State University (SHSU) plays a crucial role in overseeing the online presence of the studio. This part-time position is designed for students who are passionate about social media management and content creation. The primary responsibility of the Social Media Manager is to manage various social media platforms, including Facebook, Instagram, and Twitter, to promote content and engage with the audience effectively. This role requires a strategic mindset to develop and implement campaigns aimed at increasing viewership and interaction with the audience. In addition to content management, the Social Media Manager will be responsible for developing a comprehensive social media strategic plan. This includes creating and executing campaigns that highlight upcoming shows and events, ensuring that the content aligns with the overall marketing goals of the university. The manager will also monitor social media engagement, analyze trends, and utilize analytics to refine strategies and improve outreach efforts. Collaboration is key in this role, as the Social Media Manager will work closely with other departments to ensure a cohesive marketing approach. Responding to audience interactions and managing online communities will also be part of the job, requiring excellent communication skills and a proactive approach to audience engagement.