Student Engagement/Marketing Coordinator - Carson College of Business

WSU • Pullman, WA

386d • $3,477 - $4,410

About The Position

As the Student Engagement/Marketing Coordinator, you will plan, create, and implement the Carson Center's communications to increase student engagement, understanding and awareness of College programs/services/events, requirements, deadlines, and processes. Working closely with Carson Center teams and content experts, you will develop and implement communication campaigns and create digital/visual messaging. You will also manage student data for email campaigns and analyze the effectiveness of campaigns.

Requirements

• A Bachelor's degree in English, communications, journalism, humanities, public relations, or related field; or four (4) years of writing/editing/public relations experience; OR equivalent education/experience.
• Experience creating and coordinating communication and marketing campaigns.
• Willingness or experience working in a collaborative team environment, including leading committees or work groups.
• Demonstrated strength in writing and editing persuasive written communications.
• Demonstrated strength in verbal communication skills, including the ability to design and deliver engaging presentations to large audiences.
• Experience using Outlook, Word, Excel.

Nice To Haves

• Experience with marketing/promotion through different mediums (including social media, print, and video).
• Experience using communication campaign software (i.e., Mailchimp, Slate, MarketingCloud, Hootsuite).
• Experience using graphic design, survey programs, and/or project management programs/software.
• Experience working in higher education.
• Bachelor's degree in Business, Marketing, Advertising, Communication, PR, or related field.

Responsibilities

• Plan, create, and implement communications to increase student engagement.
• Develop and implement communication campaigns.
• Create digital/visual messaging.
• Manage student data for email campaigns.
• Analyze the effectiveness of campaigns.

Benefits

• Paid sick and vacation leave
• Paid holidays
• Medical, dental, life and disability insurance package for employees and dependents
• Retirement
• Deferred compensation and optional supplemental retirement accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees