Grand Canyon Education - Phoenix, AZ

posted 3 months ago

Full-time - Intern
Remote - Phoenix, AZ
Educational Services

About the position

The Marketing - Student SEO Specialist position is designed to provide support to the Senior SEO Specialist and the broader SEO team within the Digital Marketing Department. This role is pivotal in assisting with various web-based projects that are initiated by the team or directed from leadership and the client services team. The primary focus of this position is to ensure the smooth execution of SEO-related tasks, which includes running weekly forms testing reports, identifying and communicating any issues that arise, and collaborating on audience segmentation and tracking metrics necessary for effective web testing. In addition to these responsibilities, the Student SEO Specialist will engage in keyword research to generate recommendations for YouTube video titles and descriptions, thereby contributing to the brand's online presence. The role also involves assisting full-time Senior SEO Specialists and other team members with administrative tasks and reporting, ensuring that all projects are tracked and managed efficiently. This position offers a unique opportunity for students to gain hands-on experience in digital marketing and SEO practices while working closely with experienced professionals in the field. The position is remote, allowing for flexibility in work hours, but it requires a commitment to maintaining confidentiality and a willingness to learn and adapt based on feedback. The ideal candidate will possess strong organizational skills, attention to detail, and the ability to communicate effectively within a team environment. This role is particularly suited for current Grand Canyon University students who are eager to apply their academic knowledge in a practical setting and contribute to the success of the SEO team.

Responsibilities

  • Running a weekly forms testing report and communicating any failed forms tests to be resolved as needed.
  • Helping to create audience segments, tracking/metrics, website components, and other necessary elements required for building/launching web tests.
  • Completing keyword research to create/provide YouTube video title and description recommendations to the brand team.
  • Assisting full-time Senior SEO Specialist and SEO team members with administrative and reporting tasks.
  • Handling special projects as assigned.

Requirements

  • Current GCU students enrolled in a bachelor's or master's degree program in marketing, business, communications, or similar concentrations.
  • Basic HTML knowledge is a strong plus.
  • Strong organizational and time management skills.
  • Strong attention to detail and ability to communicate effectively.
  • Ability to maintain confidentiality.
  • Willingness to work, learn, receive/implement feedback, and be flexible.
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