McDonald's - Chicago, IL
posted about 2 months ago
Full-time - Mid Level
Hybrid - Chicago, IL
10,001+ employees
Food Services and Drinking Places
About the position
The Communications Measurement & Insights (CM&I) Manager at McDonald's is a pivotal role within the Global Communications team, focusing on data-driven decision-making to enhance the company's reputation and communication strategies. This position involves developing and implementing a center of excellence (COE) infrastructure, leveraging various research methodologies to provide insights that guide strategic planning and reputation management. The role requires a blend of analytical skills, entrepreneurial spirit, and a passion for making a significant impact within one of the world's most recognized brands.
Responsibilities
- Partner with CM&I's Reputation Manager on the reputational health quantitative tracking study.
- Oversee primary research project workflows and lead day-to-day efforts including internal audience survey recruitment.
- Help develop core research deliverables that analyze McDonald's reputation and provide insights for planning & strategy development.
- Support CM&I's Issues/Trends Manager in monitoring and assessing external issues impacting reputation.
- Lead analyses on stakeholder audience interests regarding social issues to guide planning.
- Supervise the media monitoring infrastructure and ensure efficient execution by agency teams.
- Support execution of CM&I's roadmap for scaling monitoring, measurement, and insights infrastructure across international markets.
- Manage vendors to develop and implement measurement and insights road map.
- Develop and maintain relationships with Global Impacts markets and Centers of Excellence.
Requirements
- Experience in an analytical based role, preferably in the communications field.
- Strong familiarity with CM&I proactive, issues/trends, reputation, and performance workstreams.
- Substantial knowledge of traditional and social media metrics and tools.
- Ability to inform communications and reputation-building strategies through data.
- Comfortability with primary research.
Nice-to-haves
- Experience working in analytics, insights, and the communications/public relations industry.
- Advocate for inclusion and safety with a willingness to provide and receive feedback.
Benefits
- Sabbatical program
- Tuition assistance
- Flexible work arrangements
