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The Communications Measurement & Insights (CM&I) Manager at McDonald's is a pivotal role within the Global Communications team, focusing on data-driven decision-making to enhance the company's reputation and communication strategies. This position involves developing and implementing a center of excellence (COE) infrastructure, leveraging various research methodologies to provide insights that guide strategic planning and reputation management. The role requires a blend of analytical skills, entrepreneurial spirit, and a passion for making a significant impact within one of the world's most recognized brands.