Supply Business Analyst, AdTech/SSP

Pulsepoint - Newark, NJ

Full-time - Mid Level

Hybrid - Newark, NJ

Professional, Scientific, and Technical Services

About the position

As a Supply Business Analyst at PulsePoint, you will play a vital role in enhancing the company's demand-side platform (DSP) business through insightful reporting and data-driven recommendations. This position focuses on analyzing supply-side operations to improve supply quality and advertising outcomes for clients. The role requires strong analytical skills, excellent communication abilities, and a solutions-oriented mindset, allowing you to balance day-to-day responsibilities with long-term strategic projects in a fast-paced environment.

Responsibilities

• Cultivate a comprehensive understanding of PulsePoint DSP's programmatic ad ecosystem, including supply partners and publisher relationships, to provide valuable analysis and insights.
• Conduct thorough analyses of our supply footprint, from bid requests to impressions, including openRTB parameters, to identify emerging trends and spending patterns.
• Leverage advanced analytics tools such as Sincera and Jounce Media to enhance data analysis and derive meaningful insights.
• Develop and execute longitudinal, seasonal, and channel studies to assess PulsePoint's supply footprint.
• Support initiatives aimed at improving ad environment quality and media effectiveness across PulsePoint's supply footprint.
• Collaborate closely with Product Management to address inventory management challenges across various buying modalities, including Programmatic Guaranteed, Private Marketplace, Curated Market, and Open Exchange.
• Create demand and supply-facing forecasting models to support strategic direct publisher integrations.
• Automate data visualization and reporting capabilities to empower users (both internal and external) to access data independently, enhancing quality, accuracy, and speed.
• Synthesize raw data into actionable insights that drive business results, identify key trends, and present findings in a clear and compelling manner.
• Monitor and analyze key performance indicators (KPIs) from a supply perspective at the DSP level, providing regular updates and actionable recommendations.
• Effectively communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
• Stay informed about industry trends and competitive developments to identify opportunities for growth and innovation.

Requirements

• 5+ years experience working in digital/programmatic advertising is required.
• 3-5 years of experience as a data analyst.
• Hands-on experience working with DSPs, ad exchanges, SSPs, ad servers, and/or other ad tech platforms is required.
• Self-starter with the ability to identify new initiatives and priorities for supply access and analysis, and lead a project from start to finish.
• Outstanding troubleshooting, analytical, and problem-solving abilities with attention to detail.
• Experience collaborating across Sales, Account Management, Product, Marketing, Analytics & Finance teams.
• 1-3+ years of relevant experience in creating SQL queries from scratch using real business data.
• Highly proficient knowledge of Excel (pivot tables, VLOOKUP, formulas, functions).
• At least a Bachelor's degree in Business Intelligence and Analytics or closely related field.

Nice-to-haves

• Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story.
• Familiarity with health-related data sets.
• Project Management skills.

Benefits

• Wellness program
• Commuter assistance
• Paid parental leave
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Adoption assistance
• Vision insurance
• 401(k) matching
• Referral program