Supply Business Analyst, AdTech

$12,000 - $120,000/Yr

Pulsepoint - Newark, NJ

Full-time - Mid Level

Hybrid - Newark, NJ

Professional, Scientific, and Technical Services

About the position

As a Data Analyst in Supply Analytics at PulsePoint, you will enhance the company's DSP business by developing insightful reporting and data-driven recommendations for supply-side operations. Your role will involve analyzing the DSP's supply footprint, uncovering actionable insights to improve supply quality, and ultimately elevating advertising outcomes for clients. Strong analytical skills, excellent communication capabilities, and a solutions-oriented mindset are essential for success in this fast-paced environment.

Responsibilities

• Cultivate a comprehensive understanding of PulsePoint DSP's programmatic ad ecosystem, including supply partners and publisher relationships.
• Conduct thorough analyses of the supply footprint, from bid requests to impressions, to identify emerging trends and spending patterns.
• Leverage advanced analytics tools such as Sincera and Jounce Media to enhance data analysis and derive meaningful insights.
• Develop and execute longitudinal, seasonal, and channel studies to assess PulsePoint's supply footprint.
• Support initiatives aimed at improving ad environment quality and media effectiveness across PulsePoint's supply footprint.
• Collaborate closely with Product Management to address inventory management challenges across various buying modalities.
• Create demand and supply-facing forecasting models to support strategic direct publisher integrations.
• Automate data visualization and reporting capabilities to empower users to access data independently.
• Synthesize raw data into actionable insights that drive business results and present findings clearly.
• Monitor and analyze key performance indicators (KPIs) from a supply perspective at the DSP level, providing regular updates and actionable recommendations.
• Effectively communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
• Stay informed about industry trends and competitive developments to identify opportunities for growth and innovation.

Requirements

• 5+ years of experience in digital/programmatic advertising.
• 3-5 years of experience as a data analyst.
• Hands-on experience with DSPs, ad exchanges, SSPs, ad servers, or other ad tech platforms.
• Self-starter with the ability to identify new initiatives and lead projects from start to finish.
• Outstanding troubleshooting, analytical, and problem-solving abilities with attention to detail.
• Experience collaborating across Sales, Account Management, Product, Marketing, Analytics & Finance teams.
• 1-3+ years of experience creating SQL queries from scratch using real business data.
• Experience with GCP, Tableau, or Looker.
• Strong statistical background.
• Highly proficient in Excel (pivot tables, VLOOKUP, formulas, functions).
• Experience in data analysis and manipulation.
• Bachelor's degree in Business Intelligence and Analytics or a closely related field.

Nice-to-haves

• Ability to organize large data sets to answer critical questions and extrapolate trends.
• Familiarity with Python.
• Project Management skills.

Benefits

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance.
• 401(k) Match.
• Generous paid vacation and sick time.
• Paid parental leave & adoption assistance.
• Annual tuition assistance.
• Better Yourself Wellness program.
• Group volunteer opportunities and fun events.
• Commuting subsidy and commuter benefits.
• Referral bonus program.